Sustainability Sustainability is the capacity to endure (Wikipedia.com, 2011). What this means is that it is important for our corporate entities to take measures to protect our environment from future harm. This includes monitoring harmful chemicals that the organization may use; rationing natural resources such as water and electricity and being aware that everything that is done today could impact what happens tomorrow. Companies today need to have a good sustainability model, top leadership to follow this model and knowledge of their stakeholders and the impact they have. Starbucks has a good sustainability plan, excellent leadership and motivated stakeholders that will follow the organization well into the future.
The first recommendation consists of leaders practicing what they speak. Leaders must be sincere about the program and be active in showing what is expected from the staff. It is vital for leaders to have a recycle rewards program. This program will highlight all the participants who are practicing in the new company initiative to go green and be recognized for doing it. Leaders must actively encourage the team to develop a culture of recycling on the premises.
I will analyze and critique their advertising and sustainability promotion efforts, both internally and externally. A balcony view of their respective plans, directives and social impact will be discussed, and I will offer assessment on the clarity of their sustainability message and what efforts provided the most beneficial response. This paper will compare the methods and effectiveness of their sustainability programs. The results of the comparison may surprise you. ANALYSIS The stark differences in the patron demographics of both Starbucks and Wal-Mart deserve careful review.
They believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate symbiosis. They send the message of preservation and sustainability which follows providing high quality good to customers and high profits to investors. Whole Foods markets have positioned themselves at the hub of this growth by becoming the world’s largest organic food store and earning billions in revenue from their 300+ stores all over North America and the United Kingdom. They continue to thrive as they still hold true to their original ideals and seek out to sell the finest natural and organic products available. Their basic mission: “Whole Foods Whole People Whole Planet are the elements that play a vital role in their company’s success”(Thompson, Strickland & Gamble, 2009).
Therefore, he put more effort in providing benefits for employees. He shared his dream, thoughts, and vision to every member of Starbucks. He showed his appreciation to the contribution of each employee of Starbucks by listening and operating every potential idea of his co-workers and employees in expanding Starbucks, such as adding skim milk to choices, practicing the ideas of Frappuccino drinks, ice cream, and coffee bottles. Moreover, he provided bean stock options and health care benefits for both part-time and full-time employees. Because of the great relationship between employees and manager, Howard slowly closed the gap
Under the new leadership and organizational move, the company will transition to a new three-region organizational structure that is hopeful to produce optimization and speed going forward. In each region, a president is appointed and they all will report to Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company ("Starbucks announces new," July). Although this expansion is sure to help add on to the building momentum of the company, I think the organizational structure is typical of many successful companies. I wanted to examine a company that has garnered success with more of an unorthodox structure and Whole Foods is
They purchase and roast high quality whole bean coffee and serve it with different beverages and even sell coffee-related accessories and equipment. Starbucks believes that the company should keep their customers happy all the time and contribute positively to their communities and the environment and recognize that
The Occupational Safety and Health Administration (OSHA) is charged with enforcing regulations to ensure that men and women have a safe and healthy working environment. They set up training and educate employers on how to keep the workplace safe. The Consumer Product Safety Commission (CPSC) regulates products, specifically the products that could eventually become not safe. They do this by prohibiting hazardous products, summoning back products that have potential defects, and spending the time to study the potential hazards found. The Environmental Protection Agency (EPA) regulates the amount of pollutants that atmosphere is exposed to during production.
We have to set up guidelines to secure our environments well-being and follow them in order to save them from becoming extinct and hurting us in the long run, we must reduce our waste and pollution rate and restore as much as we can back to create a well-balanced eco-system to try to place it back to some kind of normalcy to secure human a future access to natural resources. 3. Identify solutions to each of the 3 components of your environmental footprint that you listed in question 1. What are the savings of BOTH carbon emissions and money you can achieve via each solution? solutions to each of the 3 components of your environmental footprint listed in question 1 Savings of carbon emissions Savings of
The Home Depot Case Study 1. On the basis of Home Depot’s response to environmental issues, describe the attributes (power, legitimacy, and urgency) of this stakeholder. Customers are concerned about the environment and the effect they have on it. This is why it is extremely important for Home Depot to remain proactive in their efforts to help the environment. The Home Depot is going to have to continue helping the environment so their environmentally conscious customers will continue to buy their products.