Starbucks Case Study

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Over the past years, Business has been growing for Starbucks, and it is getting better and better. The reason behind their success is that they know their customers. Over the past years, Starbucks has collected a consumer research to develop what executives there call a “sensual predilection.” One of the major elements for a business to grow larger is to have a growing number of customers and that is what Starbucks achieving. 2011 was a great year for Starbucks. Overall sales increased to $11.7B, there was a 22% increase in profitability, and its stock price increased 43%. How did this happen? Well, in 2011 there were approximately 17,000 stores open worldwide, and about 10,800 solely in the United States. Having more stores provided Starbucks with more customers and supporters thus, increasing sales. With the rising amount of customers in outside countries, Starbucks continued to gain worldwide acknowledgment, also influencing on the major growths in sales, stock price, and profitability. Starbuck’s global international expansion has advantages and disadvantages. For example, china’s market is very important to Starbucks. The popularity of Starbucks has its effects; Chinese people wouldn’t mind paying a little extra to feel important, and of course China’s big population is a big factor of business success in china. Another country with big population is India, with a population of over a billion, I’m very sure that a company like Starbucks can find success there, not to mention the countries big taste of coffee which makes it even better for businesses like Starbucks. On the other hand, Starbucks is having a bad experience in Europe. Because of that regions financial problems, Starbucks is not doing as good as planned for. In early January of 2008, Howard Schultz proved that he is truly such an inspirational person because he accepted the offer of Starbucks

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