St. Margaret Hospita Case Study

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St. Margaret hospital image issues The main image issue that the St. Margaret hospital faces is the complete absence of brand management and corporate image. The hospital lacks visibility, which reduces it chances of being remarked by potential customers, or renowned physicians. The hospital’s image also decreases, as it doesn’t put enough efforts in showcasing and promoting its best attributes, like the quality and facilities that it offers. St. Margaret hospital has to distinguish itself upon its competitors by increasing its awareness and highlighting its benefits. Communication is indeed what the hospital needs to build a strong reputation. The key to success for a business is based on customer perception of the projected image; and the name of this business is partly as important as the services that it provides. It is true that St. Margaret is an old fashioned name, as mentioned Mary, and that is part of the image decline that the hospital has to cope with in its everyday business running. Moreover, brand value is one of the first marketing support that a company has to come with for its public. A modern and dynamic name could attract more customers and add value to the hospital. The hospital is surrounded by ferocious competitors, which are known for their prestige and the incomparable services that they provide. Being unable to differentiate itself from its main competitors ruins its image, creates a confusion in costumer’s minds and results in making the image incapable to attract potential clients. St. Margaret hospital brand name issues One of the main issues that the hospital image has encountered is partly its brand name, which has to definitely change. As Mary advanced in the case, the name is old fashioned, therefore, it does not capture customer’s attention; it should rather be pertinent to the public. Furthermore, it is important to align the

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