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Sony Project Essay

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Below is an essay on "Sony Project" from Anti Essays, your source for research papers, essays, and term paper examples.

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College of Business Administration

Department of Management, Marketing and Public Administration

STRATEGIC MANAGEMENT

0302467

SONY

Dr. Syed Tipu

Radi Kanut   U00026026

Mohammed Arafat   U00023132

Suhaib I. Fahed   U00017668

Abdulla El Saad   U00024233[pic]



Table of Contents:



Introduction………………………………………………………………………..3


Porter’s 5 forces Model……………………………………………………………5

VRINE Model……………………………………………………………………..7
Resources & Capabilities…………………………………………………………..8
Vision and mission…………………………………………………………………9
SWOT Analysis…………………………………………………..………………10
Business Strategy/Corporate Strategy…………………………………………….13
CAGE distance framework……………………………………………………….14
Value Chain……………………………………………………………………….15
PESTEL analysis…………………………………………………………………16
Competitive Advantage………………………………………………………….17
Strategy Diamond………………………………………………………………..18
Recommendations and conclusion……………………………………………….21
References……………………………………………………………………….22






    ❖ Introduction:

Sony is a Japanese multinational corporation was found after the world war II in 1945 in Japan in Tokyo it Name that time was Tokyo telecommunication Engineering Corp. it was founded by Masaru Ibuka and Akio Morita, the company started with very low capital was around less than 1500$, the company began with researching for a year and after that they produced their first product the first Japanese tape recorder in 1950.
Then in the mid-1950s the company started to think to go global and thought to change the name, then they came up with the name Sony by combining the Latin word “sonus” which mean word of sounds and the American word “sonny”, this company wanted a unique word that wouldn’t be found in any language and they came with the word “Sony” for some trade marketing reasons. In 1958 the company name was officially changed to Sony Corp. the first U.S branch was launched in 1960, after that the company went expanding more globally, it opened a branch in...

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