Soft Drink Industries

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Soft Drink Industries The soft drink industry has two major manufacturing systems that include the flavoring syrup and concentrate manufacturers (Change Lab Solution, 2012). These two major systems help bring soft drinks to the market (Change Lab Solution, 2012). The syrup producer is the driver for the downstream operations (Change Lab Solution, 2012). The bottled soft drinks use a product life cycle that includes moving from the syrup producer, to the bottler, to the distributor, to the merchant, and finally to the consumer (Change Lab Solution, 2012). The syrup producer and bottler locations near the locations of strategic raw materials and major population centers. These locations are in the United States and/or areas that see above-average temperatures, where soft drinks are the highest (Change Lab Solution, 2012). The companies use a variety of distributions after the soft drinks are bottled and ready for distribution that get the final product to the consumer (Change Lab Solution, 2012). Soft Drink Distribution Results Soft drink industries use distributions channels before the product reaches the consumer. Portions of the soft drinks go from the bottler to the distributor. The distributor is the intermediary who facilitates the distribution and warehousing further (Change Lab Solution, 2012). The companies sell most of the soft drinks directly to merchants. Research shows that the Food services and drinking places receive about 20 percent of the products (Change Lab Solution, 2012). Convenience stores and gas stations receive 12 percent and vending machines get 11 percent (Change Lab Solution, 2012). About 8 percent of the soft drinks fall in the other category and 1 percent goes to export (Change Lab Solution, 2012). Supermarkets and general merchandiser get about 48 percent and account for half of the total (Change Lab Solution, 2012). Coca-Cola

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