Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
One advantage of this is the majority of the feedback received will come from dedicated Carmex users who want their opinion to be heard. A disadvantage is many Facebook users do not acknowledge Facebook advertisements or surveys. Also, the demographics of Facebook users may cause them to vote for a particular flavor and the opinion of others will not be sampled. 2. Companies like Carmex utilize the marketing opportunities on social media sites like Facebook and measure their success through “likes” and “engagement”.
You should know what your income design is, so be sure to take that into account when assessing the effect of your marketing on income. A significant increase in income after the discharge of an internet marketing technique indicates that the technique is effective, and you will want to use areas that technique later on marketing initiatives. Asking your potential audiences about the strength of your internet marketing technique is a technique that can help them to create better marketing applications later on, according to the Business Knowledge Source website. Perform market reviews by phone, e-mail, standard e-mail and in person to find out which their potential audiences thought was effective about Coca-Cola’s marketing, and what factors of their technique did not work. This information is valuable in enhancing your advertising to better reach your concentrate on group.
New advertising campaigns will allow for Global Crossing to reach new markets which will maximize company revenue. Social networks like Facebook and Twitter have become a way for Global Crossing to reach a more diverse clientele across the US and the World (Global Crossings, 2006-2010). References Bateman, T. S., & Snell, S. A. (2009). Management Leading & Collaborating in a Competitive World (8th ed.).
However, social media are not making us anti-social by increase confidence in making friends. This may be good for those who dislike social contact and shy. Moreover, by using social media, friend-making become would be much easier by only sending request and waiting for approval. Besides, people could get to know others who from another part of the world or from surrounding through social media. Social media may increase confidence in making friends because they do not require interacting face-to-face.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
Social Media has rapidly grown in importance as a forum for political activism in its different forms. Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role. Personal communication via social media brings politicians and parties closer to their potential voters. It allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media. Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events.
They also suggest that because of this there has been a change in their communication habits as consumers are now more intensively engaging with social media (Schivinski, Christodoulides and Darbrowski, 2016). The regular, if not daily, use of social media by consumers facilitates the contact between them and a multitude of brands and products. Here is where the platform in which consumers can be understood. The interactions such the ‘liking’, sharing, commenting, reading and so on, of brand content on social media gives the consumer an outlet to express their thoughts and opinions about the brand (Schivinski, Christodoulides and Darbrowski,