Unit 12 – Internet Marketing in Business P1 – Describe the role internet marketing has within a modern marketing context Internet marketing, or online marketing, refers to the marketing and advertisement that is done through the use of the Web and email, to drive direct sales via electronic commerce. It is used in relation to traditional types of marketing such as radio, television, newspapers and magazines. The importance of internet marketing strategies has grown with the growth and importance of the Internet. Most established companies are vying for online space and seeking to adopt web marketing strategies to increase traffic to their company's homepage. Online marketing helps add potential customers and the number of quality leads to a website as well.
1. What should Calyx Flowers do? Chose Strategy3 “Increase Internet Advertising” Frist, to compare three strategy, I made some assumptions. -Additional promotions budget (cost) is same in each strategy -Response rate could improve by 25% in Strategy2, by100% in Strategy3 -Orders from customers consist of 60% by phone and 40% by Web in each customer. Although we need more information such as the relation between advertising cost and customer response rate, based on my assumption this strategy could be most profitable.
The essay concludes with the idea that there is a transformational current going on, and social media is not only changing the way we interact with one another, but it is also affecting our brains, having a psychological effect on us. DiSalvo’s studies and opinions about social networking sites are appealing and make a lot of sense, especially with the sudden increase of Facebook use in the recent years; I can personally say I agree with the psychological effects social networking, more specifically, Facebook has taken in my life. The style DiSalvo used in his argument and used to persuade the reader was the Toulmin model in which he uses claims of
Is the internet a good influence on advertisements? Thinking ahead, advertisements have a massive impact on reality. Chiat states that at times, a person believes that advertisements are imaginary and not real, but it is the media that introduces the new inventions and creations that arise across the world. Moreover, there is nothing worthless in the world. The information that is shown in advertisements is truthful as it corresponds to the features of a product, and sometimes demonstrates the specialty of particular products than others.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
There was also a strong culture fit and shared vision between the entrepreneurs of Zazzle and the VCs, as the VCs are interested in break-through ideas in consumer internet services with the objective to guide and mentor entrepreneurs to take good ideas and technology and make them into successful businesses. Described as a cross between eBay and Dell, Zazzle combines a buyers’ and sellers’ marketplace with customized manufacturing of prints, apparel and gifts. While Zazzle’s entrepreneurs had developed and perfected a new manufacturing technology, they bootstrapped their website and it needed work. The venture capital would allow Zazzle to improve the functionality of their website, expand their market and increase the span of products offer to meet the demands of their customers. Leveraging the expertise and connections of the VCs enabled Zazzle to build the company much quicker than they could do on their own.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
Hubspot Case Study Analysis Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators, was developed on the concept that to get customers to be interested in your product, “pulling” them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at the particular time. Hubspot created software products that enabled its customers to market their products/services with the use of new age tools like Search Engine Optimization(SEO), Social Media, Blogs, Podcasts and social networking websites like Twitter, Facebook etc. This effectively replaced the traditional marketing strategies used by them. Hubspot is challenging the Marketing world by implementing new rules through a new age platform. And this is not without achieving results.
Applications like Microsoft Word, Excel, PowerPoint are used daily by million of professionals around the world. These applications provide professional with an easier and more efficient way to work. Conclusion Online social networking is one of the Internet’s most powerful tools. The ability to network with other professional business groups gives the human services professional the ability to be more efficient. Continues education and last-minute updates provide the human service provider the best way to provided services to the client.
Utilizing Social Networking Sites BSHS 352 September 10, 2012 Jason Andrade Utilizing Social Networking Sites Social networking is nothing new and began many years ago. Today, with technology, it is very advanced and has several advantages. Social networking sites does not just consist of Facebook, MySpace, Twitter, or Instagram. LinkedIn is a professional social networking site that offers professionals the chance to communicate with other professionals in similar fields of work. LinkedIn can help individuals stay connected to the professional community and learn more about organizations that interest them.