Social Identity Theory

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Social Identity Theory: The Social Identity Theory was created by Henri Tajfel who proposed that social Identity is a person’s sense of who they are based on the group or people they most frequently interact with, these groups they give people of self-belonging, pride and self-esteem. The theory was originally developed to understand the psychological basis of intergroup discrimination. Tajfel et al (1971) attempted to identify the minimal conditions that would make people discriminate in favour of the in-group and against another out-group. Social groups help people give themselves an identity, something to attach themselves to in the social world, like a personal title. In order to increase our self-image we enhance the status of the in- group, the group we belong to. We can also increase our self-image by discriminating and holding prejudiced views against the out-group, this dividence is called social categorization where these groups are noticeably divided and separated from others. In extension to the Social Theory, Tajfel states that the in-group will discriminate against the out-group to enhance their self-image, the in-group will generally seek out negative aspects of any and all out-group to be used as discrimination to ‘up-lift’ their in-group. Tajfel also proposed that both finding differences in out-groups and find similarities between themselves and their group. SODA: S/upporting Research Studies: The Social Identity Theory supports research and experience data in comparison to the study, this evidence can be seen every day in all aspects of social interaction, with ‘assumptions’ which is a form of social categorisation where you make quick judgements about people, mainly visual appearances with clothes, jewellery etc. For example if someone was wearing lots of dark coloured make-up, black clothing and had un-natural coloured hair like purple,

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