Example General Mills dominates Cereal while Frito-lay dominates Snacks/chips, Kraft dominates cheese based, ConAgro dominates Corn based products like popcorn, and finally Campbell dominates Soup and vegetable drinks. Nestle is the rightful market leader in terms of Size and number of brands its revenue is 141 billion nearly 6 times of General mills. They compete in various segments like Ice Cream, Packages food, Frozen Food. But in the last two years General Mills has changed the industry with its Acquisition of Yoplait and making it one of the biggest Yogurt brands in U.S. they increased the market share considerably to worry Dannon the Yogurt market leader. General Mills made 4 basic changes to position themselves better and increase their market cap.
Haağen-Dazs Ice-cream——the Making of a Global Brand In 1989, Grand Met decided to launch Haagen-Dazs in Europe with the objective of building the biggest ice-cream brand in the world. Early sales increases in spite of a modest market budget were encouraging. In 1990, sales were $10million. And by September 1991, Haagen-Dazs’s sales were reported to have reached $30 million nearly all in Britain, France and Germany. By1992, its sales were reported to have more than tripled, to nearly $100 million, making Haagen–Dazs the market leader of premium ice-cream in Europe.
The company generates revenues from four business segments: Company stores, domestic franchise stores, international franchise stores, and the KK Supply Chain (Krispy Kreme Doughnuts Inc., 2011). The company is known as a parent company because it owns more than 50% of the common stock of another company(s), called a subsidiary (affiliated) company. As such the company prepares consolidated financial statements in addition to the financial statements for the individual parent and subsidiary companies. According to Kimmel, Weygandt, and Kiesco (2009), consolidated statements are useful to the stockholders,
Frito-Lay Dips Case Study Gideon Matzkin Marketing Capstone Professor Laufer April 14, 2011 Strengths At the time of the case study, Frito-Lay dips had an advantage of being producer of prepared dips, a product type that captures two-thirds of the dip market. Also their dips are produced in metal canisters that eliminate the need for refrigeration creating a durable, long lasting good that can be displayed anywhere in the store relinquishing the need to be advertised strictly in the refrigerated section with other dairy goods. With the rise in popularity of Mexican good, the demand for cheese-based dips has also grown. In addition the company is a recognized leader in the snack food industry with many diverse products and brands, ranging from chips to nuts crackers, beef sticks, cookies and snack bars. Also, according Ann Mirabato cheese dips are “novel” and the “flavors innovative” and they had a strong location next to “salty snacks”.
MEMORANDUM From: 221523 To: Steven Clinton Date: December, 1986 Re: Frito-Lay’s ® Recommendation: Frito-Lay’s ® (FL) should aggressively promote its current line of “chip dip” products. Problem Statement: Should Frito-Lay’s ® (FL), a division of PepsiCo, Inc., aggressively promote the prepared shelf-stable dip line in the current “chip dip” market or pursue a market entry strategy in the vegetable dip market? Facts: Market Conditions: In 1985, FL market shares were 32.7%, with sales of $135 million. In the same year, the total sales for the industry were $620 million. Two-thirds of the industry sales were captured by prepared dips.
Other significant competitors include Healthy Choice, Nestle and Starbucks (SEC Report, 1999). FIRM DESCRIPTION Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. The company is now a leading ice cream manufacturing company
In the 1990s, Krispy Kreme grew rapidly to the national phenomenon with 366 stores in 44 states. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. Krispy Kreme doughnuts are sold in supermarkets, grocery stores, convenience stores, gas stations, Wal-Mart and Target stores in the US; Loblaws supermarkets and Petro-Canada gas stations in Canada; Woolworths supermarkets in Australia, and Tesco supermarkets, Tesco Extra and Moto service stations in the UK. The operational plans of Krispy Kreme such as a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) in 2003.
By the year 2000 Ben & Jerry’s annual sales had grown to $237 million. In addition to serving premium ice cream Ben & Jerry’s emphasizes socially progressive causes and has a strong commitment to its community. Ben & Jerry’s has three objectives; an economic, a social, and a product objective. Ben & Jerry’s product objective is to create the highest quality, innovative flavored ice cream made from Vermont dairy products. The ice cream flavors of Ben & Jerry’s are very original with flavors like Phish food and Chunky Monkey.
Krispy Kreme is headquartered in Winston Salem, North Carolina. Krispy Kreme has been in the doughnut business for over 66 years and is growing stronger than ever. Founded by Vernon Rudolph in 1937, Krispy Kreme has been a specialty retailer for doughnuts from the very beginning. In the early stages of the company, Rudolph had rented a building to make the doughnuts and had a delivery truck that took the doughnuts to grocery stores to be sold. As the company grew, Rudolph launched a small chain of stores that were mostly family owned, which all were making their own doughnuts.
At December 31, 2010, its portfolio included 11 brands Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings, and Oscar Mayer meats. In February 2010, the Company announced that it has acquired the control of Cadbury plc. As of June 1, 2010, the Company owned 100% interest of Cadbury ADSs (Cadbury Shares). In the United states, Kraft Foods Inc., holds the title of being the leading food company in the second place position worldwide, just after Nestlé S.A. They operate in two main sectors; Kraft Foods North America (KFNA; generating 73 percent of 2000 pro forma revenues) and Kraft Foods International (KFI; 27 percent).