Small Business » Advertising & Marketing » Product Strategies » the Main Objectives and Strategies of Manufacturing the Main Objectives and Strategies of Manufacturing

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Manufacturers produce tons of goods every day, all of which impact consumers indirectly or directly. Similar to any industry, the manufacturing industry has specific objectives and corresponding strategies that are designed to improve a company's bottom line. These relate to quality, safety, vendor selection, problem identification and resolution, and efficiency and costs. Quality When manufacturers do not produce a high-quality product, customers can begin to lose faith in the product and stop buying. Even if a company does an excellent job of sorting poor products from good ones, poor products mean a loss to the company, as the company cannot sell those items. For these reasons, one objective of manufacturing is reducing flaws and maintaining high product standards. Strategies might include weekly product sample reviews, while tactics might include physical tests of the product or visual inspections. Safety Manufacturers often rely on heavy equipment, much of which is automated. This equipment -- although an asset in terms of boosting production numbers -- poses some risks to employees. For example, workers can be burned by heating elements or struck by joints that disconnect. Additionally, injuries can result from other sources, such as leaked liquids that can cause slips and falls. Manufacturers must, therefore, strive to reduce the potential for injury on the manufacturing floor. To do this, a strategy might be to enforce more regulations or offer incentives for being accident-free. The safety concern does not extend just to workers, however. Manufacturers also want to ensure that their products do not hurt customers or the general public in any way, particularly because injuries can prompt consumers to sue. Vendors It is fairly rare for a manufacturer to have all the raw materials it needs to produce an item. For example, a cereal maker might not grow its

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