Skoda’s Cake Car Is Hissstory

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Skoda’s Cake Car is Hissstory Skoda is a car manufacturer competing in a highly competitive market, adverts have to stand out. Advertising is always at its best when the advert draws the viewer in, especially if the ad is interesting but you have no idea what the product is. And so it was in 2007. Skoda showed a car being made in a cake factory. Initially you had no idea what was being baked, made or constructed, but it was captivating. The main ingredient was cake, however other sweet foods were used to construct the car, such as jelly, liquorice and icing. This car was actually built in real life. Even when you realise it is a car it is not until the last 5 seconds that the Skoda badge is revealed. What a lovely advert this is, funny, quirky, ingenious. Its tag line is “Full of Lovely Stuff”. Four years have passed and the memories fly back to us in the first three seconds, the sight of the old Skoda made of cake. The sweet tune of “My Favourite Things” by Julie Andrews is playing again. We are instantly interrupted by a cross bow bolt firing into the television, as the screen stops on a man screaming like a banshee, the same tune plays, however it is .............. heavy metal. This sets the tone for the whole advert. The setting is dark and gloomy, like a metal factory. Firstly we see the hard bare frame of the car, followed by unorthodox methods of constructing a car such as punching the metal on the doors to create handle dips and biting the frame of the door with steel teeth to get the welded joints. The car wheels are smelted from molten metal. The engine is made of snakes and is set alive when snake venom is poured into it, acting as a type of fuel. Contrast the car builders, all dressed in clinical clean white in the first advert, now all wearing grey overalls. This car is being set alive not constructed, the people in the factory are not only building

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