Situation Of Etihad Airways

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Etihad Case Study Situation Etihad Airways, the national Airline of the United Arab Emirates, was established in July 2003. From its first commercial flight in November 2003, Etihad expanded its operations rapidly, adding almost one new route a month through to the end of 2004. Now the airline serves 17 destinations in Asia, Europe and the Middle East, and the airline plans to increase this to 70 destinations by 2010. As part of its growth plans, Etihad recently created history by placing the largest order ever for new aircraft by a new airline; it will also be one of the first to fly the new A 380 double-decker. The expansion also includes adding more offices to Etihad’s international network, and growing its workforce, which currently includes over 70 nationalities. To help manage its operations and to ensure that the airline was able to maximize its growth potential, Etihad needed to ensure that it had a robust information communications infrastructure in place. The airline had begun using solutions from a number of different vendors, but in November 2004, it signed an Enterprise Agreement with Microsoft, giving the company access to many leading Microsoft applications and a host of other benefits that would help the airline to standardize on Microsoft technologies. “Etihad could see a clear benefit in the long term from the enterprise agreement through the support from Microsoft that it delivers, the access to upgrades, worldwide coverage, and the low total cost of ownership that it delivers,” said Aqeel Yousef, Vice president Support Services, Etihad Airways. “This agreement gives us the peace of mind that all of our Microsoft applications across all of our offices worldwide will be up-to-date and fully supported by Microsoft, enabling us to focus on our guests and building our business.” After signing the enterprise agreement, Etihad
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