SiriusXM radio is America’s satellite radio company. SiriusXM provide commercial free channels to its existing subscribers. Until now SiriusXM have over 21 million subscribers. During this paper company overview is dressed at the first part includes company overview, product overview, and company history. And organization structure will be analyzed at the second part of this paper.
Porter’s five forces analysis will be used in order to see the threats of new entrants, the bargaining power of suppliers, the bargaining power of buyers and the threat of substitute products in radio industry.
Financial indicators Gross profit margin, net profit margin, and return on total assets will be used to analysis the financial performance after merger in 2008. Future more, based on SWOT analysis, SiriusXM’s strength, weakness opportunities and threats will be covered along with the alternative strategies using under TOWS matrix model. BCG Matrix model will give a brief explanation of current position of SiriusXM in the market according with business growth rate and market share.
According to SiriusXM’s operation strategy, its marketing, financial research and development plan will be analyzed see if it is fit well with its operation strategy.
As the Chief Executive Officer of SiriusXM Mel Karmazin’s leadership style will be also analyzed. At last, recommendations will be made depend on the major weakness of SiriusXM.
Sirius XM radio is America’s satellite radio company. SiriusXM broadcasts more than 135 channels of commercial-free music, premier sports, news, talk, comedy, entertainment, traffic and weather to more than 21 million subscribers. SiriusXM are one of the world’s largest pure-play audio entertainment companies and among the largest subscription media companies in the United States. SiriusXM broadcasts to subscribers everywhere they want to listen on more than 800 devices for cars, boats, the home...