Swot Analysis Of Pestel Analysis Singapore Airlines

330 Words2 Pages
Since her emergence in 1972, Singapore Airlines Limited (SIA) has been a well recognised brand in the aviation industry. She has grown into one of the leading carriers in the world and has always been abreast of her competitors in successful branding, providing excellent service and in-flight entertainment etc. PESTEL ANALYSIS: Political – Singapore has maintained good relations with 175 countries and thus SIA is able to develop routes to over 60 cities around the world. In addition, deregulation of airline industry has enabled other airlines to enter the market with lower barriers to entry such as Low Cost Airlines. Whilst it might seem like a threat, SIA set up Scoot to capture a wider customer reach. Economic – The inflation of
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