Sainsbury's is a hierarchical organisation. One of Sainsbury's aims is to make shopping more quick and effortless for customers. In order to find out how this can be done the marketing and research department has to look into this case. By doing this Sainsbury's are able to meet their targets. As Sainsbury's have a hierarchical structure they are most likely to lose a lot of money because for the marketing and research and development departments to carry out their functions they would need funding from the finance department.
This is where we beat our competitors. We do not just have racks of the same things in the same style and shape with the expectance that it will look great on everyone. We have the latest fashions so you can dress like a model and offer tailoring at no additional cost. Our prices do not rise because of the size. Our employees give up their time to do this because they themselves know the meaning of wanting to feel
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
I know how we always want the next new makeup or hair product that’s going to make s look like the model in the commercial. Women can’t just run to the store in sweat pants because they value their appurtenance too much. Women don’t feel as confident when they don’t look nice, but men don’t really care either way. In the reading, “Do thin Models Warp Girls Body Image?” I agree with Nancy when she says thin models on the runway or on TV can cause very young girls to become anorexic or bulimic. Nancy says, “Girls are being bombarded with the message that they need to be super-skinny to be sexy.” (Hellmich 706) I believe that is very true when she says that but what young girls don’t realize is that you could be beautiful and sexy with any body type that you might have.
Another reason why I agree with their decision to move is that at the moment they are not getting as much profit as they forecasted so clearly operating in a Niche market is not working so it makes sense to move into a mass market and increase their sales. It could be argued that it is not a good idea for Shearings to try and appeal to a mass market and move out of the niche market. This is because they were getting a steady profit operating in a niche market so it is a bit of risk moving into a market they are unfamiliar with which could be a huge failure because they are spending lots of money trying to make it work like the £2 million on advertising and the further £35 million they spent on expanding to accommodate the new customers and if it doesn’t work they are left with a huge cash outflow and no where near enough inflows to cover it. Another reason why I would disagree with their decison is that in mass market are huge competitor like Thomas Cook, which could be more appealing to customers, as it is a relatively known name or because they may be able to offer lower prices, this would lead ton o increase in income and would lead to several problems. Overall I think the decison depends on whether the move is affordable as at
Camille Nguyen Ayn Nys Advanced Placement Language and Composition/4th period 24 January 2014 Rhetorical Analysis Week 1 Why is it that women typically expect beauty to be found within cosmetics and aesthetically pleasing clothes (but they still do not feel truly beautiful behind this mask), yet men are not conditioned by society in this way? This is the big idea Dave Barry drives into his audience’s minds. By provoking his readers with an insightful message disguised underneath an aura of humour, he successfully calls attention to the troubling burdens society places on women and body image. The writer starts off with an observation on how he’s never met a woman, never minding how attractive she may be, who didn’t believe that “deep
Many fashion companies use models that are plain, have “flaws”, “moles in unbeautiful places”, and unmade up faces in their ads unlike the heroin chic images. Bordo noticed the industry maneuvering into accepting diversity, but then noticed the lack of change in body types. She agreed with the direction of the ad campaigns, but disagreed on how the concept of body image is still not changing. People need to be realistic that not everyone’s body is built the same, and the media needs to stop trying to brainwash and be real. Susan Bordo is constantly writing about body image and how the media influences eating disorders because she has done her research and knows what she is talking about.
She is the only one in the family who has been educated and doesn’t like to remember old feelings that only bring frustration and sadness. By wanting to change her name Dee shoes us that she is not proud of her culture, descendants and family. 4. Dee objects to Maggie having the quilts because “Maggie can’t appreciate these quilts! She’d probably be backward enough to put them to everyday use”.
Although advertisements seem as a positive addition to countries in need of a stable economy, it is a enormous impact on people’s lives. (Doc. E) Without it, people wouldn’t know the latest fashion style, the best car, or the new developed drink and it would keep people in a boring routine of buying the same products and not exploring. Even though advertisements try to influence people’s decisions, it is up to the people as consumers to make moral
As a result, the wealthy must assume the responsibility of distributing his fortune in a way that it will be put to good use, and not wasted on thoughtless expenses. In this, Carnegie represented a caption of industry who had risen to power by his own hand and refused to worship wealth. I agree with this assumption because this system would be a good way to help those who are less fortunate. Carnegie based his philosophy on the observation that the heirs of large fortunes frequently squandered them in riotous living rather than growing them. Even giving one's fortune to charity was no guarantee that it would be used correctly, since there was no guarantee that a charitable organization would actually use the money pursuant to one’s wishes.