Paragraph1- In “Attention Shoppers: Your Dreams in Aisle 3,” Sharon Zukin points out that fact that there is so much ease in the way that shopping is done these days. We can shop any time of day or night, anywhere even if we don’t have a lot of money. She states that most critics blame us for buying stuff that we do not need, calling it “Affluenza,” and that the more money we have, the more we spend. Zukin also says that market researchers and mangers will try to identify what kind of things we buy as well as our spouses, brothers, parents, and even our pets and sell it to us. Finally, Zukin argues that whether study consumer guides or push wire carts from a warehouse club to mall, we’re searching for our dreams and we cannot be blamed if we find them in stores.
The responsiveness to consumer’s demand Tesco is always aware of what people need, what products they would like to purchase from the stores. For this, Tesco is using primary research methods like surveys, in which people can say what their demands are as well as the secondary research methods like use of gathered data. The use of ICT in the supply chain Tesco is well known for its use of ICT to distribute its products. Their big advantage is that many people are pleased with the company, because they are allowed to shop from wherever they want, as long as they have an access to the internet. Tesco's website allow people to search through the products, that customers can order through the Tesco Direct or go for it to the store.
Also the products bought from online can be take back to a store and can be exchange or refund. Alternatively, kitchen or bedroom furniture’s could be delivered to the costumer’s house. All retail stores are now offering an eRetailing. This allows all the consumers to buy products from the internet. The internet has three main advantages compared with traditional retail outfits- these are: 1.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Having an online website is great advantage as It allows customers to shop at all hours and have access to purchase all products. If for example you go into to buy a product and it is out of stock you have the option to go online and still get what you need. Additionally, the option to shop online addresses the various different customer demographics, such as individuals who are disabled, as online shopping could make shopping for groceries and other necessities a lot easier for such individuals. Therefore it is evident that technological factors have increased customer satisfaction by providing customers with an alternate shopping method. The stores can be affected in either a good or bad way by Technological factors.
Firstly, Sainsbury’s have a number of different sizes of payment points in stores which customers can use to pay for their shopping. This is in order to stop the customers from having to wait long periods of time to be served. The different sizes also contribute for different people. For example, there is a hand basket till for hand baskets only; this
A local business that I visit frequently is Sincerely Yours. Sincerely Yours is a locally owned and operated shop that offers gifts, paper products, cards, and so much more. One of the main components of this store is the quality products that they offer to the consumers. The owner of the store talks with the shoppers to find out if there is anything that someone is looking for specifically and will do her best to get that particular product or something similar or close to it. The owner will use her resources in order to supply the shoppers with products that are popular or a brand that is being requested.
With all the advantages of moving to the internet the online community continues to grow. Of course you can still do all your banking at the bank or go to the store to buy stuff, but times are changing. 40% of the Bank of America customers use the Online only account that charges a fee if you want to use the physical bank. With the way things are going our entire society could go completely online. With people relying on the internet for their everyday lives its no wonder that to some people think that internet should be considered a human right.
The retail industry uses this information to create a more inviting experience for the consumer, and they have discovered that the promise of great deals through the use of advertisements, colorful signs, attention-getting logos, helpful and knowledgeable employees, and easy-to-access products inside of the stores. These tactics may increase the amount money spent and/or the volume of products sold. The retail industry has devoted many resources to understanding what motivates consumers. Malcolm Gladwell in his essay “The Science of Shopping” explores this trend of studying consumer shopping habits. Gladwell points out, “There are companies that put tiny cameras inside frozen-food cases in supermarket aisles” (408).
There are always crowds of people waiting in lines in front of electronic stores at four a.m. to get the latest gadget at its lowest price. More people amount to longer lines, less parking, and of course less patience had by the consumer. Having the option to use cash or your credit card to make a purchase is a huge plus when shopping at the mall. It makes for speedier check out times at the register and less stress for both the consumer and the retailer. Then again, none of that matters when you know that the item you needed for that special someone has sold out.