Shell - Porters Five Forces

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Porter’s Five Forces 1) Bargaining power of suppliers: • The reason being, that Shell vertically integrated in processes from the actual extraction of oil, till selling and distribution of its oil. This leaves the few suppliers to Shell, if even present, with little scope to barter, as She can easily perform all of its business activities on its own. 2) Bargaining Power of Customers: • Shell tends to induce customer loyalty by giving customers perceived quality as well as perceived low costs compared to other oil and energy distributors. This induced loyalty tends to render customers uncaring, to some extent, to the variation in prices. • But with that said it is important to mention that customers may have bargaining power in situations where other major energy distributers may be competing with price or even quality. An example of this is if BP or ExxoMobil attempted to compete with Shell, and threatened Shell’s market share. This will increase Shells customer bargaining power and might intern render Shell with lesser choice of more preferable terms to the Shell organization. 3) Barriers to entry in to the petroleum and energy industries • The amount of capital needed to enter the petroleum and energy industries requires heavy investments. This intern can act as a deterrent to prospect entrants into the market, especially when they are already existing firms in the market that hold large portions of the market. • Another barrier to entry to the petroleum and energy industries is the high learning curves of existing firms, as well as the high economies of scale and efficiency already held by existing firms such as Shell. 4) Threat of substitutes • There are not many substitutes to the commodities supplied by The Shell group. This is because they are only limited number

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