Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate. Because of its effectiveness and larger variety of features, the XG Void will give our consumers the means to improve the quality and convenience of their household chores. Consumer Product Classification The XG Void is considered a “shopping good” category of the three-way consumer classification system. This product is not purchased as frequently as a convenience good and is considered a high risk purchase. Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase.
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
Secondly, SKII as a higher-end brand is a unique addition to P&G’s product portfolio, where there are more lower-tier products (such as Olay). This higher-end brand requires more sophisticated franchising process such as beauty counselors and BIS system, which does not comply with the existing marketing and distribution methods in other countries. Internationalize SKII will impose a significant initial investment on P&G group. Market Entry Option The most attractive option is to expand domestic market in Japan. As mentioned above, SKII is not a global product.
Comparing the Nutritional Values of Ice Cream versus Frozen Yogurt Contents Introduction 1 Data Section 1 Ingredient Differences 1 USDA Nutritional Values 1 Cold Stone Nutritional Values 3 Calcium Content 4 Additional Factors 6 Conclusion 6 Summary and Interpretation of Data Gathered 6 Recommendation 6 Works Cited 7 Comparing the Nutritional Values of Ice Cream versus Frozen Yogurt Introduction Health problems are constantly on the rise with our increasing population and unhealthy food consumption. Such problems would be dramatically reduced if companies such as Cold Stone Creamery were to reduce or replace their ingredients or menu items with healthier options. As a leading franchisor of premium ice cream parlors, switching to healthier options would have a positive impact on customers and would set an example for other companies to follow. One possible solution is a partial substitution of ice cream menu options with frozen yogurt. Frozen yogurt is the closest dessert to ice cream in terms of taste and build.
Given that ice cream is seen as an affordable treat as opposed to a luxury good, Oakville’s higher median income is an irrelevant fact. When analyzing which market segment to target (Exhibit 2), families have been found to have to the greatest potential to succumb to promotional efforts as they enjoy family outings and are most likely to participate in the catering services provided. Marble Slab Creamery gives complete price flexibility to its franchisees if they desire to implement a catering segment. As shown in Exhibit 3(a), Penny should employ this tactic as an additional revenue stream as the costs associated with catering are relatively low in comparison to its revenue potential. With the expectation of 52 events per year, it will only take 56 ice cream sales per event to breakeven; not a difficult task for such
Memo To: Mr. John Gilbert From: Janvi Desai, Annie Dineen, Zahi Francis, Yun Liu, Shuqi Zhu Team: MMG Section: 005 Date: February 24, 2008 Re: Calyx Flowers Recommended Action Plan Executive Summary To address the problem of not effectively targeting the desired consumer base of upscale, high-spending businesses and businesspeople with the best positioning for their need for a superior, high quality product, we recommend a high increase in internet advertising and an enhanced focus on mass-media advertising, with a shift away from traditional catalogs. This advertising should be particularly targeted to outlets with a demographic match to our desired target. Situation Overview The primary problem faced by the company is that while they have a competitive advantage among online/phone floral retailers in that their product remains fresher longer, they lack market share compared with competitors 1-800-FLOWERS and FTD because customers aren’t aware of their product. While traditional retail florists are still the dominant way that consumers order flowers, internet sales represent a growing percentage of sales, but Calyx has not most effectively positioned their product based on their competitive advantage to their target market. The primary cause of the problem is in large part a lack of targeted marketing as well as weak positioning regrading Calyx’s competitive advantage, freshness.
They are the ones that say “the chances are so slim it won't happen to me.” The lengths people will go, in order to get a quick fix, weather it be a mental fix such as gaining a high or a physical thing such as appearance, are amazing. Maybe they don't care, maybe they are the ones saying “it won't happen to me” or maybe they just don't realize how serious the effects can be. One of the more common quick fixes that more than 28million Americans use is the Tanning bed. Appearance is an important thing in today’s culture. So important, humans go to great lengths to get the “perfect” look.
Situation Overview Aqualisa is a United Kingdom shower manufacturer with a strong reputation in the shower market. The company developed the most innovative shower in recent history known as the Quartz shower for its premium Aqualisa brand. The Aqualisa Quartz was supposed to take advantage of a growing market of showers in the United Kingdom. The Quartz is stylish, easy to use and reliable. Aqualisa is finding it difficult to identify its target market and adequately promote its new product, which is leading to poor performance of the Quartz in the shower market.
Case Analysis 1. Case Summary: Mary Kay Cosmetics Inc is international manufacturer & distributor of premium skin care, hair care and body care products. The company is in dilemma of employee incentive program cost reduction without hampering its employee morale, motivation & to increase sales volume same time. Actors Name | Designation | Year | Mary Kay | Chairman | 1985 | Richard Rogers | President & CEO | | Dick Bartlett | President & COO | 1987 | Richard Rogers | Chairman & CEO | | Barbara Beasley | Sales group executive VP | | 2. Issues and Problems Problem-Containing further program cost increase without upsetting the powerful incentive system that was firm's primary source of growth and success.