Service Dimensions of Persona

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Executive Summary In 1984, Kaniz Almas Khan, the beauty envoy of the nation started her dream with a modest set up. Since then Persona has successfully proven its excellence and commitment towards the endless journey of grooming lives. Persona is the reflection of Kaniz Almas Khan, the managing director of Persona Group, committed to provide world class beauty care services and solutions. Lon During our interaction with customers we felt that somewhere there are gaps between customer expectations and actual customer services. This research has provided some interesting insight into what kind of service the customers give importance to and what quality service they get from PERSONA. It is quite obvious from the research that the customer requirements are not fully met and they are very dissatisfied with some of the aspects of the Persona. Again the research revealed that only one third of customers were less satisfied with the services of the During our interaction with customers we felt that somewhere there are gaps between customer expectations and actual customer services. This research has provided some interesting insight into what kind of service the customers give importance to and what quality service they get from PERSONA. It is quite obvious from the research that the customer requirements are not fully met and they are very dissatisfied with some of the aspects of the Persona. Again the research revealed that only one third of customers were less satisfied with the services of the Persona and more than half of the respondents were on the satisfaction line. PERSONA should attract the dissatisfied customers and bring them to the positive side of the road so that strong relationship with the customers can be maintained. At the same time PERSONA give its satisfied customers more accurate service so that they become loyal to the Persona. PERSONA should attract

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