Service 4 Essay

576 Words3 Pages
Service Operations Management Homework – 4 New Service Development 2) There may be various examples where isolation of the technical core would be inappropriate. The procedures where the customer is served with direct physical contact covers most of these cases like beauty parlors, barbers and surgical operations. Or in services where the customer has to carry out most of the process by him or herself. Even if they are similar services compared to dry-cleaning, public laundromats are services where technical core is not isolated. Customers pay a certain amount then wash their clothes themselves using laundry machines. On the other hand in dry-cleaning the technical core is in the background and customers are not interacting with it. 3) Actually, customer participation in the service process is a useful contact method for the firm. By this way customer interact directly with the service provider. Also customer participation can increase the degree of customization. But of course there are some drawbacks occurring when the customers participate in the service process more than usual. This increased participation this time has negative effects at the service firm. Management would have problems and needs to find a way to deal with them. As an example, because of the increase there can be a problem occurring when the customer comes to the facility and if there is too many people queues will be occur and management should find a way to avoid this negative image. If the management could not avoid it, some unsatisfied customers could occur. This could also lead the firm decrease on the quality of the service. Capacity planning should be done to stay away from these problems. 4) First of all promotion is, a message issued in behalf of some products. And sales opportunity “is a measure of the probability of add-on sales and, thus, of increasing the revenue that is
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