Surveys give customers the option to made comments and give complete answers and encourage participation in the future (Derham, 2001). Kudler Fine Food should implement a survey that asks questions allowing the customer to answer. Questions like: “Has our store meet your product needs”? , “If not what products would you like to see”? These types of surveys will help Kudler Fine Foods continue to keep products in stock that attract target marketers.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Whole Foods Market, one of Kudler Fine Foods biggest competitor, has over 43 locations in the United States, Canada, and the United Kingdom. As these current consumer demands continue to grow the trends will also help support Kudler’s mission of providing the finest epicurean products. With the increased competition from not only stores like Whole Foods Market, Kudler has to remain competitive with other entities that are able to offer similar product quality at affordable prices. Knowing what the competition is doing and forecasting their efforts will help Kudler remain competitive and two steps ahead of the competition by identifying trends, events, and other issues that may have an impact on the industry. Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses.
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Kudler Fine Foods Frequent Shopper Program Team E Gio Smith University of Phoenix Management Information Systems CIS 205 Sue Julin July 7, 2011 Kudler Fine Foods Frequent Shopper Program Abstract Kudler Fine Foods has identified the need to track the purchases of customers. To do this they are preparing to launch a Frequent Shopper Program. This program will award points to customers to redeem for gifts and other services. To accomplish this, it is crucial to understand the history and make up of Kudler Fine Foods. The background of the company will reveal that they have experienced significant growth and are in need of expanding services.
In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market. When following a well developed career plan, a company has the possibility to grow and to succeed. When you really think about it, a well developed career plan is the backbone of any company. References Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition, Advertising, marketing, Promotions, Public Relations, and Sales Managers http://www.bls.gov (visited July 23, 2010). Kudler Fine Foods (2003).
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
They decided to give applicants the retail market knowledge exam, the Marshfield customer service biodata questionnaire and essay, Marshfield applicant exam and the personality exam. In my opinion of the four assessments, the retail market knowledge exam, the Marshfield customer service biodata questionnaire and personality exam will work best for the company. This will provide Tanglewood with applicants’ experience and basic knowledge of marketing principles. The biodata will access past performance in and outside the work place. The personality exam will access the two traits that are relevant to a store associates position, capturing the constructs of conscientiousness and extraversion.
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
Target Markets Assignment Identify possible target markets for the following products: (a) Kellogg’s Corn Flakes (c) Disney World (b) Wilson Tennis Rackets (d) Diet Pepsi (A) Kellogg’s Corn Flakes: In my opinion, Kellogg’s is a household brand that is most recognized for producing a variety of cereals. Kellogg’s corn flakes seems to be a healthier cereal that is not coated with sugar or offered in a variety of bright colors and for those reasons, I believe that their target market should be towards males and females who are in their 50’s or older, and are generally within a household with two or more people. Many would consider cereal as a low price items since most are under five dollars. Their target income level would be consumers who are considered to be in the low and middle income earners. In terms of geographic location, Kellogg’s should concentrate more in the areas where there are highly concentrated baby boomers.