Scm Polo Essay

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Supply Chain Management Case : Polo Ralph Lauren & Luen Thai Using Collaborative Supply Chain Integration in the Apparel Chain Serena | Jason | Sam Agenda Introduction Relationship Among the 3 Partners Framework for SCM Collaboration Traditional SCM Vs. Collaborative SCM Use of Technology The Supply Chain City Dr. Benjamin Yen SCM Case Introduction Dr. Benjamin Yen SCM Case Discussion Examine how Polo’s relationship with Luen-Thai has evolved and examine the impact of collaboration on Polo’s business model? Dr. Benjamin Yen SCM Case 4 Relationship Dr. Benjamin Yen SCM Case Relationship Three players within the strategic collaboration • Polo, Luen Thai, Ruentex A few important concerns: • • • • Sharing information would be critical fulfill the market gap for shorter lead times post-quota environment… Using the old IT tool such as CAD, the transferring information between designers and manufacturers was still difficult • mismanagement of inventory, production and delivery. Dr. Benjamin Yen SCM Case Relationship Their relationship gradually development since the mid-1990s Initial involvement (1996) • upstream and downstream activities • five major processes • three major problems Second involvement (1998) • “partner relationship” with tier-one partners • critical three major industry factors • still not enough… SCM Case Dr. Benjamin Yen Relationship Third involvement • implemented a number of initiatives • ASNx/FGA • However, fragmented… Fourth involvement • strengthen their supply chain collaboration across each dyad as well as the whole triad • D2S supply chain model • a “collective” view of relationship… Conclusion: collaboration is essential in the future development for all the parties. Dr. Benjamin Yen SCM Case Discussion Develop a framework to understand the collaborative supply

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