Science Technology Company 5 Year Forecast

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May 30, 2011 Reaction Paper on Science Technology Company’s 5 year Forecast STC’s management used a standard increase in sales of 30% annually The Company President should investigate further the basis for the 30% annual sales increase as it seems evident that not enough rationale thinking was used in the planning of the 5 year Sales Forecast. Aside from the market and industry, an important consideration is the historical performance and looking at the past data, the annual sales growth has been erratic at 7%, 11%, 20%, 10%. Using a fixed 30% sales growth every year seems inconsistent with the actual trend of the company’s performance - A fixed 30% annual growth was also used for the projections on COGS, R&D expense, Selling, Gen. and Admin expense. This should again be studied further because it is inconsistent with the actual growth rates from the historical data of 1980 to 1984. There is also a significant increase in loans from 1988 to 1989 but it is not clear where they will be used. If this was to be used for product development, the R& D expense doesn’t show this because its increase is still a fixed rate of 30%. If the increase in Loans was meant to be used in the Operating Expenses, there are other options that management can consider instead: Improve Receivables Turnover. Data shows that Receivables Turnover is an average of 3.5 for every year. That is an average collection period of 104 days. Improving this could have improved the cash flow of the company which can help in the Operating expenses. Another option was again to sell stocks similar to what the Company did previously. The projection shows that the market price will increase in 1988 - 1989 so this was an opportunity for them to sell stocks and use the funds for additional working capital. Another option is to find ways to improve the profit rate. In one of the analyses, it was shown

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