Examine issues that impact a company’s choice of marketing strategies, such as different market positions or stages of the product life cycle. 6. Interpret how elements of a SWOT analysis relate to and/or influence marketing strategy. 7. Recommend improvements to a company’s existing marketing strategy.
MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
* Is the John Lewis formula for success suitable for other companies and if so explain why, if not explain why? The Report needs to include the following * What Supply chain challenges does John Lewis face when dealing with demand fluctuations and comment on how the supply chain investments support its overall customer service and resources utilisation objectives? * What prerequisites are important for the operation of the of the lean systems that are in
Sultan Molla MGMT-325 Thursday, December 15, 2011 Incentives Incentives are a major factor to consider when you are responsible for a business. Incentives can greatly affect an organization in many ways, and the type of organization determines what incentives are most suitable. These incentives are not standardized; they depend greatly on the region and location. For example each region has laws and benefits for businesses, so what might work for one company might not necessarily work for the other. These organizations make decisions based on the location that offers the best incentives for the business the organization engages in.
• Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. Week Two: Marketing Research • Justify the importance of marketing research in the development of marketing strategy and tactics. • Analyze the importance of competitive intelligence and analysis in marketing. • Identify various segmentation criteria that impact target market selection. • Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions.
The manufacturer realizes that the channels will differ in terms of length and channel membership. Task: A. Discuss the importance of choosing appropriate channel members. An important aspect of choosing appropriate channel members is that the distribution channel is efficient. A distribution channel (or marketing channel) is the process of getting goods and/or services from the manufacturer to the consumer.
What interesting trends are we aware of? Examples of CanGo’s opportunities are: large variety of online content, product and services expansion and emerging markets and expansion abroad THREATS: What obstacles do we face? What are our competitors doing? Is changing technology threatening our position? Do we have bad debt or cash-flow problems?
Chapter 3 Market Demand, Supply, and Elasticity After reading chapter 3, MARKET DEMAND, SUPPLY, AND ELASTICITY, you should be able to: • • • • • • • • Discuss the Law of Demand and draw a Demand Curve. Distinguish between a Change in Demand and a Change in Quantity Demanded. List and explain the factors that will shift a demand curve. Explain the Law of Supply and draw a Supply Curve. Distinguish between a Change in Supply and a Change in Quantity Supplied.
One such procedure compares client ratios to industry or competitor benchmarks to provide an indication of the company’s performance. Such preliminary tests can reveal unusual changes in ratios compared to prior years, or to industry averages, and help the auditor identify areas with increased risk of misstatements that require further attention during the