The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
Problem Statement Kudler fine Foods U. of Phoenix MGT/521 Problem Statement Kudler Fine Foods is a premier gourmet grocery store, with three stores in California, serving discriminating customers in search of the finest produce, meats, cheeses, and wine. After opening her first store in La Jolla, in 1998, Kathy Kudler expanded the business to the locations of Del Mar and Encinitas. The expansion of the company has shown a need for new approaches by management, in order to insure the future growth and profitability of Kudler fine foods. The growth of Kudler Fine Foods is due to the values of the organization, which is a very customer orientated business, focusing on the current customer’s needs, and desires, with anticipation
However, these products come at a large premium, which makes them unobtainable for many of its customers. To be socially responsible, Company Q should stock many more of these products and at various price levels. This would allow customers with smaller grocery budgets to still have healthy choices. Most companies have a philanthropy program that lets them give back to the communities that allow them to stay in business. Grocery chains often have connections with local food banks or other distributors of day-old or unsold products.
Shortly after the acquisition, Oscar Mayer was purchased by General Foods Corporation (parent company of Kraft Foods) and is currently the fastest growing division at Kraft. Marcus McGraw is the president of food Production Company specifically to do with various types of meats. . McGraw received an annual market research report from McTiernan, Corp., a consulting firm highly regarded by Oscar Mayer. The report detailed several significant changes occurring in the marketplace for processed meats.
Analysis: A SWOT analysis (Appendix 6) shows that Livoria Sandwiches operates in a wealthy market with growing competition. Among the competitors, those that concentrate on offering a menu of high cholesterol meats and fried foods are experiencing negative growth. Conversely, restaurants offering lean meats and vegetable options are performing well. This is likely due to a shifting consumer preference to vegetarianism and increasing awareness around healthy lifestyles. Livoria Sandwiches performs well on the area of growth and contribution margins, but the settlement of a lawsuit caused significant cash flow constraints that highlighted the need to examine options that would increase profits while ensuring that
Food Inc. affectively convinces the audience with the use of logos, ethos, and pathos, that there are problems within the food industry that are negatively affecting everyone’s lives thus we should take action against big businesses in the food industry. The author sets the tone from the very beginning of the movie. Food Inc. starts with the camera panning through the supermarket isles with a calm voice over. This deceptive calm voice hides the message it tries to say. “The food industry doesn’t want you to know the truth about what you are eating because if you did, you might not eat it.” The sense of mystery behind our food and where it comes from just makes the viewer want to know more about the food system.
Through this method of market research they are able to generate sales. Burger King has embarked on the right moves that allow them to market their foods in a prosperous manner. The company created a memorable theme and a logo that would set them apart to consumer. They also further coordinated its value chain through franchising. Over the course of many years the ownership of Burger King changed through many hands and the company has suffered with its needs being made secondary to which ever parent
They were faced with a decision that had to be made promptly: to stay the small wholesale bakery or make their gourmet brownies. The bakery had been in operation for 20 months and experienced a steady increase in sales. This was due to their commitment to quality. They sold their goods to restaurants and specialty shops in the area. They used quality ingredients and mixed the product by hand and went by the rule of thumb that if they were not completely satisfied with the product they would not sell it to their customers.
To drive sales BK decided to focus on 4 points: the menu, marketing and communication, image and operations. Unlike Burger King’s ® major competitors, McDonald’s ® and Wendy’s ®, who prepare their burgers on a flat grill which fries the meat, BK prepares their hamburgers on a flame-broiler. They also focus on expanding their menu to appeal to a wide range of demographics. In addition to expanding their menu, BK has established a driven marketing process to target these same demographics. They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013).
Explain the causes for the popularity of fast food restaurants Many people, particularly young people, prefer to eat fast food instead of cooking meals at home. Most people nowadays depend on fast food restaurants in their daily life. There are many reasons for the popularity of fast food restaurants. The three main reasons are: fast food is convenient, it tastes delicious, and it is inexpensive. First of all, fast food restaurants are popular because they are convenient for our active in modern day lives.