Sara Lee Essay

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Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Dr. Aviad Israeli MIS 44285 Table of Contents Introduction…………………………………………………………………………………………………3 Zhiheng He Identification…..........................................................................................................................................3-4 Danchen Yang Analysis…………………………………………………………………………………………………..5-8 Timothy Sermonte Recommendation …………………………………………………………………………………….....8-10 Deanna Jacobs Conclusion………………………………………………………………………………………………...10 Deanna Jacobs Introduction Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand name products, which based in Chicago and distributed for consumers throughout the world. Sara Lee’s products consist of food, beverage and household items. Sara Lee has operations in fifty eight countries, has products in almost two hundred nations and employs 150,400 people throughout the world. Sara Lee is undertaking a serious reform, they focus on some of the world's most famous products such as food, beverage, clothing and household products. To this end, Sara Lee Corporation must change the obstinate purposes, tried to lead the world trend of excellent brand which has the potential of globalization, and become a leadership position. Making as widely circulated among consumers from various sources, and creates a plan to create profit as quickly as possible. Identification Sara Lee had been changing its strategy in the past few years. In February 2005, Sara Lee implemented a multi-year plan to transform into a food, beverage, and household and body cares company. In order to support that plan, Sara Lee announced to dispose about forty percent of the company’s revenues, including its apparel, European packaged meats, US retail coffee and direct selling businesses. During the first few

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