With 13 stunning beachfront settings, Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic holiday experience in the Caribbean. Sandals Resorts welcomes guests to the islands of Jamaica, Antigua, Saint Lucia and the Bahamas with a myriad of exclusive amenities from luxurious accommodations and Butler service to gourmet specialty dining and premium wines and spirits. Sandals Resort is the best resorts where newly couples could go for a honeymoon. In addition, it offers beaches backpacks, bucket hats, women’s sandals, and wedding items online. Moreover, the pricing model stacks up quite competitively with the other resorts in the market.
There are four parts of marketing mix which includes: Place, Promotion, Price and Product. These 4ps are the key to success in any business around the globe. Again, The Marketing Mix also helps to identify the needs and wants of the customer; it provides the organization tools to target the specific market in an efficient and effective manner in front of their competitors. One of the main important of the marketing mix is Promotion for sandals growth in travel industry is promotion. Promotion creates a vital apparatus for businesses to communicate with their customer, and it also builds an awareness of the product they are promoting.. For example, sandals technique of promoting their resorts is by offering an all-inclusive Caribbean, luxurious accommodations and the Caribbean's best land and water sports - from golf to scuba, and they also offer an array of top gourmet dining options. Moreover, Pricing is another important factor to consider when planning on a trip to sandals. For example a room in sandals at st lucia may cost more compared to a room at Antigua. Therefore, there should be a flexibility of pricing when it comes taking a vacation in sandals
Marketing management employs a range of metrics to measure progress against objectives....