Samsung External Environment

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3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009, Samsung Electronics has reached $ 110.2 billion market capitalization, for the first time beyond Intel, the world's largest semiconductor manufacturer revenue, Samsung in 2009 to $ 117.8 billion in annual sales, revenue has surpassed HP as the world's largest electronics company, is the world's first two big chip plant, second in size only Intel 2008 is to have up to 21 products in the world market share in the market up to the first supplier. 3.1.1.1 Financial resource Through financial analysis of Samsung, we can see that it is now in a strong financial position. As the data shows, Samsung has high amount of total assets and net sales .Although its debt isn’t in a very low level, its net income still keeps growing, reaching to13.8 billion dollars in 2009. Organizations in such a strong financial position can be more responsive to new opportunities and new threats. 3.1.1.2 Technological resource Innovation is crucial to Samsung's business. As new technologies are being constantly introduced to the market, speed is essential for remaining competitive in today's digital era. In case of that, Samsung’s R&D centers are set up all over the world. The R&D network spans six Samsung centers in Korea and 18 more in nine other countries, including the United States, the United Kingdom, Russia, Israel, India, Japan and China, as well as other research centers and universities. These centers are tasked with hiring top-notch local talent, investigating the latest local technology trends, and bringing to life those technologies that make the greatest benefits. 3.1.1.3 Physical resource The component businesses of Samsung Electronics come together as Device Solutions. As a leading company in the global electronics industry, Samsung Electronics has one of the widest product ranges of key

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