Rondell Case Study

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Problems Identification (1) Introduction Organization is the architecture on which enterprises are built, but organizations must be willing to change frequently in order to grow and remain viable. Rondell Data Corporation is established in 1920 by Bob Rondell and Started out as Rondell Equipment Corporation. It has a long standing reputation as source of high quality and innovative designs (2) Address of problems Disputes centered on the problem of new product introduction and director of engineering position “revolving door”. One more is new communication strategy attempted on “802”product. For current issues, new filtering technique added to existing design at last minute and the product “802”returned from production 4 times due to design flaws and delay in product delivery to customer again. Analysis and Evaluation Organizational analysis They have geniuses who are full of experience and creativity but they are preserving “family spirit” of the old organization and they have personal contact communication style Each department has its own function or niche and their turfs should not be invaded. Each department responsible for its own members and little regard for the overall impact on the organization. And we could find out three problems. Conflict and little cooperation in the company and the blame placed on other departments and they only have little formal organization, which means most of the organization is informal. Furthermore, the different values also the reason they have bad relationship inside. For example, production department values timely schedules and engineering department values designs, planning, and innovation but on the other hand, sales department values timely service to the customer. So they couldn’t meet up with same ideas or opinions many times. Management Recommendation Basic Strategies A cross-functional

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