Risky Shift Phenomenon

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The Risky Shift Phenomenon “Social psychologists have found that when people are asked to make judgements about a particular issue or problem these judgements are different depending on whether they are made alone or with other people. Discuss the strengths and weakness of Cultural Value and Informational Influence explanations of this phenomenon” A lot of research has been carried out over many years about the decision making styles of individuals and groups. Individual decision making is based on one’s self concept and views about themselves. Individuals may make decisions depending on their past experiences, their ability to recognise and translate related stimuli in their immediate environment and the way they relate to other people. Individual decision making depends on one’s self-concept. Group decision making is based on how each member view themselves in relation to the other members of the group. This essay will discuss decision making within groups: The risky shift phenomenon. This essay will define the risky shift phenomenon and discuss how and why it takes place and also its strengths and weaknesses. The cultural value of the risky shift will be discussed as well as the informational influence of this phenomenon. Other theories relating to this phenomenon will also be addressed and evaluated to furthermore give a clear understanding of the Risky Shift phenomenon and its strengths and weaknesses. The risky shift phenomenon can be defined as the tendency for decisions made in groups to be riskier than if those decisions were made by individuals within the group. It was discovered by Stoner (1961). Stoner (1961) completed a study where the participants were asked to make different judgements individually about social dilemmas in which one of the choices was of significantly higher risk than the other. Next, a group discussion was carried out in order

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