Rhetorical Analysis of a Norton Company Advertisement

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Everything Needs Norton By Robert Morton DeVry Univeristy Everything Needs Norton Norton Company back in 1951 was responsible for just about every product that you held in your home. They advertised if it did not require grinding, sanding, and polishing via the Norton Company, it was not natural. Birds, dogs, and cats are examples of things that can't be produced the only thing you need in your lives, the Norton Company. The Technology Review published an advertisement in 1951 titled "What doesn't belong in this picture?". It contained a variety of items, such as: a type writer, tricycle, peanuts, and a goose. The ad suggests a couple things. One being that everything in the advertisement, except one, are only of great quality when produce by Norton. Another suggestion is that things that are made by Norton are the only thing that is natural. The idea of suggesting that a goose is the one thing that did not belong seemed like a monopolistic strategy. One could say that the Goose, was every other company during that era that helped produce the same goods. Those goods produced by other companies were simply not natural. They were strange, and did not belong. Prejudice practices also could of had a hand to play in this form of advertisement. Equal rights were not permitted to African Americans until the 1960s, so it was a way of life. The advertisement strategy of the Norton Company was perfect for its era. They had a hand in just about everything you can imagine. From the shoes on your horse, to the parts in your car, they were a part of your life. Everything else that the Norton Company did not have a hand in creating, was just strange. References The technology review. (1951, November 27). Retrieved from

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