Introduction As a global manufacturer and marketer, it is important for Generals Mills to innovate and develop new products to satisfy customers’ need in order to maintain market shares and continuous growth. The company provides consumer foods such as ready-to-eat cereals, yogurt, ready-to-serve soup, dry dinner, and so on. General Mills operates both domestic and international, but for the new product we created will only focus on the US market. As the increasing awareness of healthy eating and increasing demand for organic food, we decide to create a new product of the breakfast cereals by adding traditional Chinese coarse grains and other nourishment ingredients into oats. We try to create health-oriented oatmeal for sub-health people and help prevent diseases for healthy people.
James Stamantino A. Peterson English 102 8 April 2012 Trusting Nutritionism: Fortified Marketing In Defense of Food by Michael Pollan does an excellent job introducing why Americans are overweight and what some of the major problems are in our diet. He starts the book off with an introduction about how we got to where we are today, starting in the mid-1900s with what we had previously viewed as food, and what food has become since we’ve been fortifying it. Nutritionism became the new belief, and food scientists became the leaders of this belief (28). Food has been fortified with nutrients to better suit our human needs, and we’ve put a lot of trust in food scientists to lead us to the promised land of perfect, healthy food. Pollan
Topic Revelation Statement: I will persuade the audience about eating broccoli or asparagus that can lead to a healthy lifestyle. Significance Statement: Eating a diet rich in vegetables and fruits as part of an overall healthy diet may reduce risk for heart disease, including heart attack and stroke. Preview of Main Points: BODY I. Improper diet can cause many major health problems. A.
In terms of geographic location, Kellogg’s should concentrate more in the areas where there are highly concentrated baby boomers. According to the US News, location in the United States such as Rochester, NY; York-Hanover, PA; and Canton-Massillon, OH to name a few would be good target areas. The baby boomers are nearing retirement and a shift in their lifestyle to remain youthful and healthy can be key to how Kellogg’s corn flakes could capture that market. An expanded look into new markets that will have an influx of baby boomers such as cruise lines can also benefit the company to help promote the corn flakes brand. http://www.usnews.com/news/best-cities/slideshows/the-10-cities-with-the-highest-concentrations-of-baby-boomers/3 (B) Wilson Tennis Rackets: Tennis, in my opinion, is a sport that is great for all ages because it is fun, active, and can be a great family activity.
Today, a lot of customers are starting to become more health conscious and now Frito Lays may be lacking in their ‘power sellers’ such as Doritos however they are continuing to enhance Frito Lays sales by buying Sunchips instead. The alternative to the issue would be to create a new flavor to existing products. This could have been done by making Doritos a whole new line instead of creating a different chip with a different title. This would not be as effective because customers already have a sense of what the original product should taste like, and if the new chip wasn’t similar in taste by making it multi-grain the new product flavor would not get the sales it would prefer to see. The case states that they only placed this new product in a small town for a test market.
Lastly, the stores that carry this company’s products are also affected. The ethical issues at hand involve false advertising, negatively impacting the health of children, and receiving bonuses based on harming others. Childhood obesity is currently a major issue. By gaining the attention and trust from parents who are looking for healthier breakfast choices for their children, this company is deliberately taking advantage of them. In the end, it is the children and their wellbeing that will be hurt the most.
We have a crisis on our hands with childhood obesity on the rise. Two main causes for the fattening of our children are junk food and sugary sodas. Junk food and soda often take the place of healthy foods in our kids’ diets, something that most school systems should be ashamed of. School lunches are a cause of childhood obesity in America, at least in U-46 schools. In order to put an end to childhood obesity, the schools needs to prepare a healthy yet balanced diet for all kids, by serving them with good food that is full of nutrition.
People would invest in corporations to benefit from the profit that the corporation was making. They would pay for the corporation to build its product and take profit according to how many stocks they bought. When Thomas Newcomen came up with the idea of a steam engine, investors did their job an invested in it. When the steam engine was finally perfected, everywhere in the world people were using steam engines. So "during the 19th century, the society and economy were completely altered due to the many new inventions created"(Essay written by Haisam Daouk, Hayat Showail, Kristelle Manassian, and Shahnaz Maktabi).
Not only is good nutrition important for your physical health but plays a very important role in your dental health. The food you eat contributes to how your teeth develop. “Tooth development begins shortly after conception, usually between the sixth and eighth month of gestation and continues throughout pregnancy.” (pg. 1 Brown) Although it might take a large lack of nutrition to cause any damage to the tooth structure, a small amount of nutritional loss can make a tooth more susceptible to decay further on in life. “A good diet during pregnancy is always important.” (pg.
How do the media affect the valuations of the television deals that are being improved all the time. The media’s hype and branding of the Premier League must be closely entwined with the way in which prices are rapidly rising. The research will look at how they are linked and examine if there can be any new theories to add to this research. This is a topic that should be looked into because of the immense impact it has had on the sporting world within the past 20 years. The issue is an important one as it affects millions of people around the world, as well as having a huge impact on thousands of other companies and businesses; both national and worldwide.