Rhetorical Analysis

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Ken Turner Donald Busch College Comp. II January 18, 2013 Rhetorical Analysis: “Stay Sweet As You Are” by Doug Lantry Throughout the beginning paragraph Lantry introduces the reader to his article’s main theme of advertisements focusing on women’s apparent need or desire to “catch” a man, or to become married to him. Lantry sets up the body text of his article by ending his introductory paragraph with “from the 1920’s, 1930’s and 1950’s this theme can be traced through verbal and visual context.” This ensures that Lantry will be able to reinforce his thesis by potentially using examples of advertisements portraying this theme through verbal and visual context in all three time periods. Lantry starts his second paragraph by first revealing his first example the Resinol Soap advertisement and giving some basic information about what exactly the advertisement is stating. He then fills a gratuitous amount of the paragraph stating how the advertisement is very negative toward anyone that does not use the product. Lantry makes sure to include words that contain negative connotations such as “Blotchy, repellent, neglected, and humiliated” when describing the advertisement to the reader. By this point Lantry has exposed his unmistakable bias against the ad and undoubtedly the remaining ads in his article. In his third paragraph Lantry gives reference to the visual content supporting the Resinol Soap advertisement. Lantry is undeniably descriptive when illustrating the visual reinforcement of the ad but once again conveys an underlying negative attitude toward the ad. In the ending of the third paragraph Lantry expresses to the reader that he believes the ad is hoping to entice a larger audience through the religious community by showing an image of a water-filled basin suggestive of a vessel of holy water, and later referring to the ads text that states that “right
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