When implementing the frequent shopping program great care should be given to ensure it has the highest possibility of success. If implemented correctly, the frequent shopping program will increase customer satisfaction, but failures to protect privacy, treat customers ethically, or secure the program hardware and software will have detrimental effects on the company. References Anthony, C. (1998, September 30). Grocery store frequent shopper club cards: A window into your home. Retrieved from https://www.bu.edu/law/central/jd/organizations/journals/scitech/volume4/4jstl07.pdf Bachman, J.
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
However, a determination should be made regarding the viability of these items in all stores. If sales are low in certain areas, this could lead to loss of profit due to overages. Company Q has also declined a request by local food bank to donate day old products because they fear theft by employees. Company Q could take a few simple steps which would support their need to improve profit, engage their employees in a shared corporate vision, and build a supportive relationship with the community. Recommendation 1 Company Q should establish an ethics program.
also have you noticed whenever you go to a shopping website or something similar to that, most likely you will see an ad on a website that ad would correspond to the shopping websites you go to. That’s a form of spying because it tells you that they know whatever you are searching on Google and what not. I personally do not think that the Government is giving us our privacy like they should, but that might be just me, because some people might not really care that they are being spied on. I on the other hand do not what to have to worry if someone is looking over my back throughout the day trying to snoop around. You might be thinking that well I got passwords on all my stuff, but that was designed for the average human, so the NSA could still get into your account with ease, password or not.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
The new system will keep track of purchases for each customer and accumulating points in order for them to redeem special coupons, vouchers, and other redeemable items. It can also be used to obtain special member sale prices on certain items. Currently, Kudler Fine Foods does not have an automated system that keeps track of their inventory and all other business transactions. Everything is manually tracked, which takes time, manpower and is not cost effective (University of Phoenix Material, 2010). There are different factors that Kudler has to consider prior to creating a design for the new frequent shopper program.
The local government will influence the opening of the store as if the government does not agree with letting the shop open, it will not succeed. Also if the business is causing litter problems and there have been complaints off it from customers then they could tell them about it however they would not have the power to shut the business down or affect profit maximisation therefore it won’t influence the business a great amount. The national government will only influence the business by setting standard, in which the company must for-fill, such as, hygiene, health and safety, quality of food, etc.. and if the business does not reach these standards the store could be closed. In some ways this could affect the profit maximisation of the business as training would need to be required to the staff for health and safety, although this would not affect it too much. If the company wanted to keep the customers satisfied they would exceed these standards anyway therefore the government is not a great
Another example of how a dumpster diver must be moral is by resisting the temptation to create a better selection of food by calling in false orders to fast food restaurants. It would create more food for them at the time, but is likely to lead to that restaurant finding new ways to dispose of their trash to discourage scavengers (Eighner
The “motivations” section contains questions assessing the primary motivations behind the participant’s choosing to shop online (e.g., hedonistic and utilitarian motives). The “demographics” and “thoughts” section will follow a similar pattern. Additionally, multiple questions assess the same hypothesis. In this format, the researchers can be sure that reliable and valid measures are obtained. The research team is not using interventions of any kind, as intervening may distract a participant from concentrating on answering the survey questions in an honest and timely manner.
Queen V Change your Ways or Get Sued In David Barboza’s article “If You Pitch It, They Will Eat” he makes a great argument when talking about how fast food companies are making their way into schools, how lawmakers are trying to ban or sue them for doing so, and how they are aiming their products towards children. Many of these claims are similar to this:” We don’t sell children guns, alcohol, or drugs, but we do allow them to be exploited by food companies” (13). This is one accusation that might be disagreed upon by people. Some might say that it isn’t the food companies’ fault that it is indeed the parents because they allow their children to eat this food, and it’s not like these corporations are making people buy and eat their products.