Redbull Gmbh Analysis

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INTRODUCTION Hello everyone. I would like to welcome you here today. My name is Greta and I would like to talk about Austrian company Red Bull GmbH. The aim of my speech is to give you an overview of this company. I have divided this presentation into three sections. First of all, I would like to introduce you a little about company and key numbers. After that I will move on to talk about methods of advertising. And finally I will tell you about side effect of Red Bull energy drink. My presentation will take around 10 minutes and if you have any questions I will be pleased to answer them at the end. That`s all for the introduction. DEVELOPMENT 1. Now let`s move to the first part of my talk which gives you an overview of Red Bull company and also its key numbers. Red Bull is the world's leading manufacturer of energy drinks from 1987. Its energy drink is exclusively produced in Austria and exported in 164 countries worldwide - throughout Europe and many parts of North and South America, Africa and also Australia. As we can see from this slide, in 1987 Red Bull energy drink was available only in Austria and now, in 2012 the company is present in all these countries and is still growing. In other words, the expansion of this company is really stunning. Moreover, Red Bull is showing large growth year-on-year and the revenues of this company is growing all the time. Now I would like you to look at the line graph. The vertical axis represents the amount of money in billion dollars, the horizontal axis shows the years. As we can see, the revenues of a company have a tendency to increase steadily because energy drinks especially Red Bull are the fastest growing industry in the world. Firstly, the revenues rose from $3,6 bn in 2006 to $4,2 bn in 2007. Secondly, over the following two years the revenues had a tendency to

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