Dr Pepper Snapple Group, Inc 1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? The characteristic of the energy beverage category 2007 is that market was growing slow. Today market is also small and dominant by Red Bull because Red Bull was one of the first energy drinks. Being one of the first in market was huge advantage for Red Bull over competitors. Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products.
However, the difference is the role in which it plays during the reaction since in wintergreen it is substituted as the carboxylic acid but in order to produce aspirin it is used as the alcohol. The substance which is common in both aspirin and wintergreen is the salicylic acid. 6. Fats and oils consist of any form of acid. However, the alcohol remains fairly constant in the form of glycerol or in other words propane -1,2,3- triol.
Nonetheless, as evident by the recent management appointment, Hawaiian Punch is a product that has a high focus of interest from the company since it has a good growth potential given its recent performance of 7 percent annual sales increase over the last few years. Cadbury Schweppes had created about eleven different Hawaiian Punch flavors. Despite its efforts, the original “Fruit Juicy Red” remains the most popular by a significant margin. A recent consumer purchasing study shows a relatively poor customer awareness for the other ten flavors of the product. Hawaiian Punch currently has the unique position of having two distinct manufacturing, sales, and distribution processes.
Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological breakthrough by Apex and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction rate with its product, a fact that was confirmed by Apex’s own research. Although Apex has no brand recognition or presence in the electrolysis market, they believe their superior product with attract customers. There is however, some reservations about going head to head with a well-established company like Hamfield whose brand recognition and high satisfaction rate may over power Apex’s superior product.
CVS Pharmacy was the first pharmacy to establish an online presence that offered customers an alternative to purchase products as of today customers are able to track and refill prescriptions online. Last year CVS Caremark generated $123 billion in revenue; CVS is the second largest pharmacy to Walgreens in the United States however it’s the largest pharmacy based on prescription sales.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Observe: the millers lite took the sales of Coors light. Speciality beers only hold 12% of the total market. Specialty beers sold the most: in 2012 central with 39 million least east Labbat Ice has been increasing in sales by 8.8 million in the 4 years. Not available in the east. Top brand is microbreweries 39 million out of the 86 million Signature cream ale has been selling one million or less.
Despite the claims, scientific evidence contests these assertions. Energy drinks receive less scrutiny than sodas and over-the-counter medications. This allows energy drink manufacturers to include potentially concerning and high levels of ingredients in their products. Although the manufacturers claim that the level of caffeine is the same as a cup of coffee the aggregate of the ingredients can be triple the amount of caffeine per serving. In a study performed in Australia from 2004 to 2011 showed Reports of caffeine toxicity from energy drink consumption are increasing, particularly among adolescents, warranting review and regulation of the labeling and sale of these drinks.
Comparative Analysis Coca-Cola /Pepsi Chapter 2 A. Coca-Cola Company’s primary line of business is a beverage company. They own or license a variety of more than 500 nonalcoholic beverage brands including sparkling beverages, waters, juices, juice drinks, teas, coffees, and energy and sports drinks. PepsiCo, Inc.’s financial statements indicate they are a food and beverage company selling a variety of snacks, carbonated and non-carbonated beverages, dairy products and other foods. B. Coca-Cola has the dominant position in beverage sales. Coca-Cola’s net operating revenues for 2011 were $46,542 million comprised primarily of beverage sales.
Meanwhile, light beer is generally more preferred among younger drinkers, and it is “the only beer category demonstrating consistent growth”. According to the BCG matrix, MM Lager is the company’s cash cow, but with its steady decline in sales, it will soon become a dog, even if the company invests more in marketing to boost sales. MM Light is a question mark, and with sound marketing strategies that may cost the same amount, introducing MM Light would ensure sales and growth. ------------------------------------------------- 1.2 Potential Risks ------------------------------------------------- Risks that this decision may induce: The new product may hurt the long-standing brand equity of MM Lager; Existing customers may be alienated, and new customers will not be as loyal; Costs will increase; other brands that have more resources for advertising cannot be competed against. As a result, we decided to introduce the MM light beer to a new market segment and reposition the brand for MM light so as to reduce the damage it may cause to the brand equity of MM Lager and differentiate MM light from its competitors.