Red Box Stratergy in the Movie Rental Industry

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red box stratergy in the movie rental industry Puerto Rico Cohort 6 Business Strategy Assignment Prof. Logan By: Jessica Oliveras May 5, 2012 REDBOX POINT The Redbox’s Strategy in the Movie Rental Industry case describes how successful REDBOX has been by being the leading company in self-serve DVD rental business. They strategically placed kiosks where the customers where shopping regularly. This enable them to obtain $263MM in revenues (includes DVDXpress) for the end of the first quarter of 2010, representing a market share of approximately 20%. REDBOX MISSION Redbox’s mission is to provide clients with a very low price rental fee per day of $1 for movie rental at an accessible place, with a good selection, and the convenience of returning the DVD at any Redbox kiosk. SWOT Analysis Strengths: • PRICE – low everyday price of $1 rental movie. • CONVIENCE – Kiosks are strategically placed where usually everyone goes • EASE OF USE – You can drop the rental movie at any Redbox kiosk, quick and fast no waiting for a cashier • SELECTION – good DVD variety • RESERVATION – facility of reserving the DVD you want online. • LOW OPERATIONAL EXPENSE –The highest expense a company has is compensation and benefit, and rental expense. These expenses are relatively low in comparison to the movie rental locations. Weaknesses: • SELECTION - limited DVD selection in comparison to the movie rental locations • QUANTITIES – limited DVD quantities in comparison to the movie rental locations • MOVIE STUDIO REFUSAL – inability to secure ample copies of certain titles. Opportunities: • MOVIE STUDIO CONTRACT – obtain more contracts with movie studios. • WORLDWIDE DISTRIBUTION – Get kiosks all over the

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