The Rebirth Of Ibm

460 Words2 Pages
Case #1 – The Rebirth of IBM The Rebirth of IBM – Case 22 1. Analyze IBM’s competitive environment using: • Porter’s Five Forces Model o Risk of entry by potential competitors  If a new competitor enters the industry, they may have the potential to gain market share from IBM.  There would be a low level of effect on rivalry from this force because IBM is an established, successful company. o Rivalry among established companies  Established competitors may have the ability to surpass IBM with innovations that will cause an increase in existing competition.  There would be a moderate level of effect on rivalry from this force because other companies, as well as IBM, are always coming up with new ideas.  An example would be if Microsoft came out with a better version of IBM’s middle ware. o Bargaining power of buyers  Buyers have the power to use competing companies against each other through price, quantity and quality to satisfy what they demand.  There would be a high level of effect on rivalry from this force because companies want to give their customers what they want.  An example would be a customer stating that they will leave IBM if they cannot match a competitor’s price. o Bargaining power of suppliers  o Substitute products  Rivals have the potential to offer substitute products comparable to all of the products IBM offers.  There would be a high level of effect on rivalry from this force because there are so many other computer companies in the industry.  Example: HP and Dell offer many of the same types of products and services that IBM does. • Environmental Scan – (focus on technological change over time) o Macroeconomic Forces – “IBM hopes that when the economy recovers sales of software will increase
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