I think they distorted the story because they added punishment to the bad characters. I believe they thought they were improving them and maybe adding some moral tones to the story. After reading the stories I found a lot of violence then other versions I have read or watched. I believe the telling of Sleeping Beauty, Cinderella, and Beauty and the best by Disney is an improvement from Grimms. Disney added more of a magical feel to the story and took out of some the violence.
In Charlie and the Chocolate Factory, Burton uses dark and low lighting in the long hallway to show the creepiness of the factory. Once the contestants enter the room of candy in the factory, it is bright and colorful with high key lighting. This cinematic technique gives an effect of cheer yet mystery. You see how it is exciting, but throughout something just does not seem exactly normal. This technique also helps set the tone as delightful.
An enormous factor that plays into the number of viewers for The Super Bowl is the commercials; they are often very entertaining and usually funny. However, these endorsements are often very sexist and filled with logic fallacies. According to Merriam-Webster Online, sexism is “prejudice or discrimination based on sex” or “behavior, conditions, or attitudes that foster stereotypes of social roles based on sex.” These “sexual connotations” (Nilsen 36; 15) are shown throughout commercials year-round, but during the Super Bowl they are especially prevalent. Sexism is often shown through language. In the article “Sexism in English: Embodiment and Language,” Nilsen observes, “Going back to what I learned from my dictionary cards, I was surprised to realize how many pairs of words we have in which the feminine word has acquired sexual connotations while the masculine word
Along with the way that many Whites used these stereotypes in film and stage to demean and oppress them also used them in advertisement in mainstream America. It was all over in product placement from food products to tobacco and even in knickknacks and other home décor. Much of the psychological oppression was done with purpose. Slave owners in antebellum days used this as a way to control. Calling Blacks “Sambo” was a way of referring to their childlike, docile and content demeanor.
The ones with a more clear resembles to the real life are the Scarecrow, Tin man, and the Wicked Witch of the East. The characters as well as their dilemmas’ have a deeper meaning then some may think. Each of the characters is symbolic to the ideas and events from the Populist movement. For example the Scarecrow’s problem seems to be that he is brainless. In the movie the Wizard of Oz Scarecrow is meant to be portrayed simple minded, When Dorothy first meets Scarecrow, in the movie, he can not seem to make up his mind on which path Dorothy should continue on to.
There are millions of different types of movies, and hundreds of different targeted audiences, but all of these movies have one thing in common-to catch the eye of their specific audience. Movies such as comedies, documentaries and dramas can have a negative effect on children of today’s society. The big screen movie Ted is a perfect example of a comedy bearing negative influence on its viewers and consumers. A marketing strategy used a lovable cute kid’s toy and turned him into a cursing, sex loving, marijuana smoking stuffed animal. This strategy was able to attract children of all ages to the movie theater to watch a cute little toy bear become a grown man’s best friend that leads to all type of negative behaviors.
Edward Said’s piece on Orientalism gives the reader a profuse amount of information about “the Orient” and Orientalism. The Orient is symbolized by the character and culture of the people primarily in the Middle East. From Edward Said’s reading, I’ve learned that Orientalism is the false representations and assumptions perceived by the Western people about the Orient’s historical account, culture, art, and writings. Basically, this term refers to the Orient or East, in contrast to the Occident or West, though this is generally seen by the West’s point of view. In one of Disney’s movies, Mulan, I saw the use of Orientalism.
The Disney Corporation, known for inspiring generations of children since its first animated feature film Snow White and the Seven Dwarves (Cottrell, et al. 1937) to their most recent and still unreleased; Monsters inc. 2 (Scanlon, D. 2013), has clearly had an impact on the masses, if you look to the quantitate data ‘230 million is the approximate viewers of a Disney film (based on visits to the cinema and DVD purchases) per year’ (Disney by the Numbers, 2012). Yet with all these fans there is often much discussion as to whether Disney corporation has actively implemented sexist (discriminating on the basis of sex, usually females) racist (describing one race as superior to another) and homophobic (an irrational aversion to homosexuals) representations within their cinematic cartoons in order to influence audiences whether young or old. When looking in depth and critically at each case study, prejudice becomes more apparent, even to the most dispassionate of viewers. The case studies are: Pinocchio, (Ferguson, N. et al.
These ideals created by the media might not be necessarily appropriate. Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these Budweiser cartoon character ads were American children's favorite ads.
For instance, the African American niche station BET (Black Entertainment Television) was found to, “represent a venue of minority voices, [but] it is also a source of problematic representations of gender” according to Melinda Messineo. This television station provides desired representations for their culture that could not of been easily afforded if on any other white dominated television station. With this said, automatically, their advertisements are going to be biased towards the African American stereotype. This would be just as true with any other television station with predominantly white viewership. Print media has always interpreted heterosexual culture over homosexual culture in America wrong simply because it is the stereotypical way of doing it.