Pvr Case Study

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Personal Video Recorders (PVR) Unit 2 Case Study 1. Discuss how PVRs will affect the demand from advertisers? Before discussing the question at hand let’s look a little closer at the Personal Video Recorders (PVR). The PVR is a digital video recorder used to record and replay television programs received from cable, satellite or local broadcasts (Brickley, Smith & Zimmerman, 2009). A PVR is an interactive TV recording device. A PVR records and plays back television programs, but, unlike the VCR, it stores the programs in a digital format rather than an analog format. The PVR like the VCR has the ability to pause, rewind, stop or fast-forward a recorded program. PVR’s are also more commonly called today DVR’s, which stands for digital video recorder. There are a number of controversial issues surrounding the capabilities that DVRs and similar technologies. There are options where a consumer can skip through commercials by using a 30-second “auto-skip” function. This capacity is popular with consumers, but not with advertisers (“Personal video recorder,” 2011). Consumers can use the DVR to set programs to record every time they come on or every time that there is a new episode. TiVO is one of the most popular brands of DVRs (“Digital video recorder,” 2011). I personally have to admit when visiting my daughter recently she has a DVR and that is usually how we watched TV. She would record her and her sons “shows” that came on while she was at work or during a time when we were busy doing something else. I enjoyed being able to fast forward through the commercials. With that said let’s look at how PVRs/DVRs affect the demand from advertisers. Something that really needs to be considered is how many consumers use a DVR? The latest consumer-technology study of the U.S. and Canadian households revealed that the DVR adoption by consumers has actually
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