1.1 FastFit Case Study FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years.
Description of FastFit’s Operations FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years.
Throughout the course of twenty-six years Air Jordans has over 100 different styles of shoes and color schemes and has dominated the sneaker market. “Nike's two-decades-long partnership with Jordan has certainly been a marketer's dream: Nike is Jordan. Jordan is Nike. The pairing turned the company into a cultural icon, while positioning Jordan as the primogenital pitchman” (Murcha). The buyers of the Air Jordan shoes can range anywhere from babies to as late 30's.
He was believed to be such a great player that he earned his contract with Nike way before he even played a game. James has a line of shoes named after him by Nike that comes in all different styles and colors. His shoes are so well like that fans of all ages must get a pair on its release day. Michael Jordan has had continued success with the Jordan brand. His shoes have been around since 1985 and are still in great demand.
We must also expand sales to our newer customers by utilizing public relations activities, trade shows, brand development, and sales force promotions. These changes and implementing our recipes to reach our goals will help us reach our goals on a steadier track. Sixty percent of our incremental sales will come from our existing customers by the end of the year. We must take a consultative sales approach to understand the current needs of our customers and anticipate their future needs as well to satisfy and keep our existing customers. The other forty percent of our sales will come through new customers, therefore we must reach these new customer through trade shows and leverage market research reports.
Tanglewood will want to specifically target applicants with specific characteristics that are pertinent to the sales associate job opening. The best options for targeted recruitment are key KSAO shortages, reward seekers, workforce diversity gaps, and reluctant applicants. The key KSAO shortages will be a great target because these will be the recent high school or college graduates that immediately step into the organization and provide a wealth of knowledge that they have recently attained. Reward seekers fit perfectly within the job context because of Tanglewoods’ rewards package that includes employee bonuses and profit-sharing availability to each employee. By targeting the workforce diversity gap Tanglewood will be actively going after a mixture of applicants from various backgrounds and following the mandate given to each store to attract the most culturally diverse group of applicants.
Kudler Fine Foods Manager – update on job description Job description: To manage and run individual store and ensure profitability for unit. Job duties: Manage store employees, purchasing, inventory control, customer service, submit weekly sales and profitability reports, and run the individual store as a business. Qualifications: Excellent customer service, 5 years experience in a retail environment with proven success, bachelor’s degree in business or associated field. Kudler Fine Foods Catering Manager Job description: To grow catering program and seek out new business opportunities and manage catering assistant. Job duties: Organize a successful catering program and attract new customers and clients.
Scenario MKT 113 - Chapter 9: Prince Sports, Inc. Southern New Hampshire University Prince already does a lot to encourage people to use their racquets; they run ads advocating their advanced technology, invest in a “Teaching Pro” program, and sponsor a lot of professional tennis players. However, Prince could work on promoting tennis overall and targeting junior and recreational players. Prince owes much of its success to its ads and product placement in stores, but has a few hiccups with simplification and globalization. In order to promote playing overall, Prince needs to segment their products not only on price and professional level of play, but on personalities and behavior. A great way to do this would be to run ads on in media
Strategic planning part I Donte Thorne BUS\475 April 26, 2012 Dr. Mahdi Strategic planning part I It is imperative that an organization has an efficient strategic plan in place in order to make their business become a success. A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). When an organization establishes a solid vision and mission statement it describes to possible and existing customers what the organization is all about and what their plans are moving forward in the future. The purpose of this essay is to discuss School Spirit Athletics Company’s mission and vision statements as well
To collect data to better understand the player’s and parent’s thought process when buying new skates. 3. To collect data to understand how much a parent is willing to pay for new skates. 4. To identify how the player and parent think of Bauer skates compare to their competitors.