Push and Pull Factors

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PUSH AND PULL ESSAY There is a large importance placed upon the outbound market in the economy of a destination country. However, to increase or generate tourism revenue, the destination country must analyze the motivation for a tourist to travel overseas. This is when the model of push and pull factors were adopted. They acted as conceptual framework on how to successfully market a country. The push factor is the psychological need behind travelling. The psychological needs vary from person to person however; every individual who embarks on a trip will have that psychological need pushing them to leave their hometown or country and travel to a newfound destination. Push factors of a traveler is an intangible or intrinsic desire, which are origin-related. For example, the push factor for a traveler might be to “escape.” This could include escaping from the stress of school, work or familial problems. Other examples of the psychological needs behind the push factors are relaxation, kinship, prestige, self-exploration and social interaction. The pull factor can be controlled by the destination and how it is marketed. It is a physiological need and it is tangible. Pull factors emerge as a result of attractiveness of a destination and how the traveler perceives it. External forces such as the tourism attractions of different destinations control the pull factor. For example, an annual event such as TIFF or Oktoberfest would be a pull factor to certain destinations. Travelers would be enticed to travel to Toronto or Germany to take part in those events that only occur once a year. Other pull factors include, novelty, education, exploration, and culture. When deciding to travel, the traveler will take into account the push and pull factors that are motivating them to escape. The push and pull factors not only create a desire to travel,
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