Publicics Omnicom Merger Case Study

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The Publicis and Omnicom announced the merger of the two companies, to create the largest marketing services group in the world. The new combined holding company, “Publicis Omnicom Group”, will be listed in New York and Paris. Due to high reliance on technologies and innovation, synergies are expected to create around 377€M. Given the relatively higher market capitalization of Publicis, the company was able to get hold of a deal that was branded “Merger of Equals” The valuation was done using three methods DCF, P/E multiple and EBITDA multiple which yielded 42 848 572 600 $. 1 A description of the merger terms On July 28, 2013 Publicis and Omnicom announced the merger of the two companies, to create the largest marketing services group in the world. The transaction structure include the creation of a new combined holding company, “Publicis Omnicom Group”, which will be listed on the NYSE and Euronext Paris. “Merger of Equals” – shareholders of Publicis and shareholders of Omnicom will each own 50.64% and 49.36% respectively. Omnicom shareholders will receive, for each share they own, 0.813001 shares of the new entity in addition to a special dividend of 2$ per share. Since we consider Publicis as the acquirer, for Omnicom shareholders the merger is a swap stock deal in which the offer price is equal to the VWAP (volume weighted average price) per Omnicon share multiplied with the number of outstanding shares: 63.65$ * 273.4M$ = 17,401M$ Thus, the premium implied from the deal for Omnicom shareholders is 0. The implied enterprise value of the Omnicom is: the market cap + debt – total cash and cash equivalents: 17,401M$ + 4,051M$ - 1,415M$ = 20,037. 2 Potential Benefits: Merger of two leader Publicis and Omnicorp with respectively 13.4B & 13.1B Euros in Market Capitalization and 737M & 777M Euros in Net Income. After consolidation the merged entity became

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