Quantitative research allows assessing and analyzing data. The association between an independent and dependent variable is studied in detail. Quantitative research can be used to test hypotheses in trials since it is effective in measuring data gathered from the statistics. The main disadvantage of quantitative research is that a large sample of the population must be studied; the larger the sample of people researched, the more statistically accurate the results will be. However,
The report will discuss the differences between the two types of research and also the advantages and disadvantages of each. This will help better the lives of students and others that may need to write a report. There are two main methods of conducting research; they are qualitative and quantitative methods. In order to create an efficient report you need both of the methods, they are very different in many ways but when put together they work to give you a better understanding on certain research. What kind of research method you will use depends on what kind of report you are writing, if you will dig deep into the research or if you will do more of a basic research.
This means that structured interviews will appeal to positivists as they like sociological methods which gain reliability, gain quantitative date and can cope with a large sample size. Positivists like these because they all help to find the cause of something rather than the effect; this in turn lets positivists to seek the social science aspect of sociology. A sociologist may decide to use structured interviews if they are willing to study a sample of a large number of participants. Structured interviews will also gain a high response rate unlike questionnaires; this is because the interview is face to face rather than putting a set of questions through a door. However participants who are interviewed are those with a lot of time on their hands this can make the sample unrepresentative of the whole population as they may be lonely people who have a lot of time on their hands.
This shows a clear visualization of differentials in monies spent on various items and their relationships to each other. Statistical numbers can make little, if any, sense to people and it can be hard to have a clear idea of what the actual raw data shows. By illustrating the data using colorful, interesting graphics it can give people a more clear sense of the meaning of the data. There are no limitations on how an infographic can look...being only limited by the creativity of the designer. Providing an audience with this type of
Value and cost of information. Competent marketing researchers show concern for estimating the value of information against its cost. Value/cost evaluation helps the marketing research department determine which research projects to conduct, which research designs to use, and whether to gather more information after the initial results are in. Research costs are typically easy to quantify, while the value is harder to anticipate. The value depends on the reliability and validity of the research findings and management's willingness to accept and act on its findings.
What are the similarities and differences between qualitative and quantitative research? Qualitative research is deals with collecting descriptive information that cannot be definitely measured on an exact scale, often things that are observed. Examples would be emotions or feelings, attitudes, behavior, etc. It is a research method for exploring issues and topics in an attempt to understand them better and obtain answers and in some cases find similarities. Qualitative research is used in business research, market research and even scientific research.
The term quantitative refers to data that is measured or identified on a numerical scale. It is preferred by Positivists such as Durkheim as they like scientific data that is representative and reliable. On the other hand qualitative data is ‘rich’ data that explores the meanings and motives of different human behaviours. Qualitative data is preferred by Interpretivists such as Douglas as they want to gain validity and verstehen. Suicide can be operationalised in different ways, and it is argued that the different ways that it is operationalised results in what therefore is learnt about suicide.
He also believed that different interviews are used for different purposes. Research through interview attains information and understanding of issues which are relevant to specific questions of a research project. Arkskey 1999 et al.... believed that one of the great strengths of using interviews for research is that it takes many different approaches. Structured interviews are when a researcher asks questions which are set in advance. A disadvantage to this will be that the researchers may be biased as they will already have a set of questions therefore likely to gain expected answers.
Smartness is a different concept from intelligence because it does not mean having a high level of intelligence but it generally refers to the efficient use of intelligence that a person has. There are diverse opinions on this issue. Some people believe that having a high level of IQ means being smart whereas others claim that acting right can be associated with being smart. However, since smartness differs from intelligence, it cannot be said that smartness is limited to one type of intelligence. That is to say, being smart is not equal to having and using only one type of intelligence, but having all types of intelligences which include practical, social and emotional intelligences as well as using them effectively.
Other types of research are qualitative and quantitative research. In the qualitative research concepts are assigned a numerical value, and in the quantitative research concepts are based on ideas or terms that improve our understanding. The language of research is like a foreign language, most people do not understand it called researchese. To the people who do not understand the language of research is research shock. An individual new to research will not have a problem learning the research language.