BUS 620 Week 4 DQ 1 Purchase here http://chosecourses.com/BUS%20620%20/bus-620-week-4-dq-1 Description This paperwork of BUS 620 Week 4 DQ 1 shows the solution to the following point: The Role of Pricing Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from ProQuest. Review the article: Is your own buying behavior influenced by coupons and sales?
To do this it will be necessary to review the actual customer data for the service in question for past periods. Customer service data helps identify the factors, both positive and negative, that influence new business. By understanding the relevant patterns and conditions it is possible to create new customer service delivery plans that maximise desired influences while minimising those that are undesirable. ASSESSMENT ACTIVITY 3: Describe the process for researching customer needs and analysing and interpreting the outcomes to establish business options and opportunities. Consideration of past performance and analysis of the new data and records currently held in the organisation will give
Kudler can merge with another organization in hope to expand while implementing their mission and values on that organization or that organization may hurt their reputation. Learning Team B will evaluate the strengths, weaknesses, opportunities and threats of each approach in order to recommend the best approach for Kudler Fine
Part of this research must include the competitor’s strategies. By understanding the competition and their strategies Kundlers can work to expand their services, grow and identify their own market
Benchmarking is “discovering how others do something better than your own firm so that you can leapfrog the competition” (Kerin, Hartley, Berkowitz, Rudelius, 2006). Using the frequent purchase program, Kudler can collect new data from its customers. Through the use of market surveys, similar to the 2006/2007 market survey, Kudler will be able to determine what its customer catering needs are, if there is a demand for it, the types of pricing the customer would find acceptable and ways in which to promote it, in addition to adding to its marketing mix (also known as market orientation). As with market surveys, Kudler can conduct research on the types of food available on the market and determine what new products are popular with consumers through its food marketing trends studies. Pricing Kudler wishes to offer competitive pricing relative to other caterers.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Also to assess the practicability of making changes to current procedures so that marketing opportunities can be taken advantage of. This evaluation is critical for the business as it will assess the potential new market roads the business can take. Situation Analysis Marketing
Simplifying operations in order to improve organisation performance. There are clear benefits for organisations that wish to deploy an MIS in order to improve the performance of their operations. Some of the most prominent objectives include: Focusing data collection on performance – the organisation can focus on collecting certain data sets that are essential for the improvement of key activities and tasks. Reporting performance management – the organisation can use certain benchmarks for assessing whether its performance has reached acceptable standards. Obtaining a holistic client view – the organisation can obtain an overall view of client needs and actions through the generated MIS reports.
It has been applied to a diverse range of problems, from helping businesses become more profitable to helping governments stabilize industries. Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a