Pros and Cons of the Print Media Industry

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The Pros and Cons of the Print Media Industry- Amongst the many booming industries in the world today, print media advertising is considered to be one of the most flourishing industries to date. This vehicle is also very particularly popular because it is able to reach its target audience for advertisers. The most popular forms of print media: newspapers, magazines, and billboard advertisements allow a plethora of options for people to reach a varied bracket of users. Each medium has its own way of locking in a particular audience, something very important and probably considered to be the utmost importance to advertisers. However print media, like many things in life is not perfect and has some disadvantages. Cost for print media is highly expensive, considering the vehicle that is choosen, and shelf life is very limited especially with newspapers, which lose value the next day. Although print media is an excellent avenue to go about expanding your horizons, everything, including the bad must be taken into consideration. The most important thing advertisers look for or want is the ability to target a specific audience. The easiest methods to do this is putting ads in magazines and newspapers. Magazines are an excellent way to reach your audience. Magazines have been in production for a significant amount of time and though thousands are in print worldwide, there is a different magazine for everyone. Each magazine includes different ads to highlight a specific group it's trying to reach. Magazines create a vast pool of loyal readers who feel safe in its credible environment (Par.5). Credibility is important to advertisers because magazines are known as potential promotional vehicles. It adds improved quality branding that adds great value to your range of products. For example, Vogue magazine highlights fashion, accessories, and cosmetics. It has been in
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