Propose a 35 Word Strategy Statement for Glastonbury Festival

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Induction assignment - The Strategic direction of Glastonbury Festival - Working 500 + 10% This assignment is designed for you to demonstrate that you can write an informal report in suitable business language, correctly referenced using the Harvard referencing system. It will give you the opportunity to check you have got these fundamentals at the right standard for level 6 before embarking on assessed work. This assignment considers corporate strategy from different perspectives: by considering the strategic position of an organisation and formulating strategic choices for the future. Task Read the attached case study: ‘Glastonbury – from hippy weekend to international festival’ and the given extract from Exploring Strategy (2014) by Johnson et al. You are encouraged to research additional sources of information. Propose a 35 word strategy statement for Glastonbury Festival Analyse the ‘three horizons’ of Glastonbury festival, in terms of both existing activities and possible future options. Suggest some alternative future strategies for Glastonbury Festival. The three-horizon framework; Horizon one: business are basically the current core activities. They needs defending and extending but the expectation is that the long term they will likely be flat or declining in terms of profit (or whatever else the organisation values) Horizon two; businesses are emerging activities that should provide new sources of profit. Example new business Horizon three; possibilities, for which nothing is sure. These are typically risky research and development project, start-up ventures, test market pilots or similar Strategy direction; over the years the strategies follow some kind of long term direction with a pattern only emerging as a coherent pattern over time. Profits do not always set strategy direction and may set their strategy’s to

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