Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Promotion And Fast Food Demand: Where’s The Beef? Essay

Open Document

Below is an essay on "Promotion And Fast Food Demand: Where’s The Beef?" from Anti Essays, your source for research papers, essays, and term paper examples.

CONSUMER AND MARKET DEMAND AGRICULTURAL POLICY RESEARCH NETWORK

Promotion and Fast Food Demand: Where’s the Beef? Timothy J. Richards and Luis Padilla Morrison School of Management and Agribusiness Arizona State University

Research Project Number CMD-07-03

PROJECT REPORT
May 2007

Department of Rural Economy Faculty of Agriculture & Forestry, and Home Economics University of Alberta Edmonton, Canada

Promotion and Fast Food Demand: Where’s the Beef?

Timothy J. Richards and Luis Padilla Morrison School of Management and Agribusiness Arizona State University

Acknowledgements: Agriculture and Agri-Food Canada Consumer and Market Demand Agriculture Policy Research Network.

Promotion and Fast Food Demand: Where’s the Beef?
Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimating a discrete/continuous model of fast food restaurant choice and food expenditure that explicitly accounts for both spatial and temporal determinants of demand. Estimates are obtained using a unique panel of Canadian fast food consumers. The results show that promotion primarily increases demand and has very little effect on restaurant market shares. JEL Classification: C25, D12, I18, L66, M31 Keywords: consumer demand, discrete choice, fast food, pricing strategy, promotion, spatial modeling

Introduction
Claims that promotion strategies by fast food companies are at least partly responsible for rising obesity rates are now common (Kuchler, et al, 2005). Although the linkage between fast food consumption and the "obesity epidemic" is far from clear, if such claims are true then the implications for the industry could be far-reaching and pervasive. 1 In a competitive industry, however, promotion may simply constitute a zero sum game in which participants...

Show More


Citations

MLA Citation

"Promotion And Fast Food Demand: Where’s The Beef?". Anti Essays. 12 Dec. 2017

<http://www.antiessays.com/free-essays/Promotion-And-Fast-Food-Demand-Where-s-149540.html>

APA Citation

Promotion And Fast Food Demand: Where’s The Beef?. Anti Essays. Retrieved December 12, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Promotion-And-Fast-Food-Demand-Where-s-149540.html