Project on Ravi Motorcycle

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Integrated Marketing Communication Plan PREPARED FOR: MAM. JAWARIA FATIMA PREPARED BY Muhammad Naseem Asma Ghulam Abbas CIIT/FA11-MBT127/LHR CIIT/FA11-MBT149/LHR Project on Ravi Motorcycle 0 Ravi Motorcycle Table of Contents Executive Summary ........................................................................................................ 1 Situation Analysis ............................................................................................................ 2 Company History ......................................................................................................... 2 Product History ............................................................................................................ 3 1. 2. 3. 4. Ravi Hamsafar 70cc ........................................................................................... 3 Ravi Hamsafar Plus ........................................................................................... 3 Ravi Premium R1 ............................................................................................... 4 Piaggio Strom 125.............................................................................................. 4 Past Advertising Themes ............................................................................................. 5 Significant environment ................................................................................................ 5 Current brand SWOT: .................................................................................................. 5 Strength .................................................................................................................... 5 Weakness ................................................................................................................. 5 Opportunity

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