Profiling On Starbucks

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I. About the report The main objective of this report is to learn more about the Starbucks Corporation that not only provides excellent coffee but also the different types of services that helps to tip the scales of competition to their favor against strong competitors such as Coffee Bean & Tea leaves and Suntec Dome Holdings. With this report, I hope to provide an insight into the obstacles Starbucks Corporation or any corporation and businesses have to face to survive and adapt in the large food and beverages industry in Singapore. The obstacles faced by Starbucks Corporation are of course increasing due to the opening of integrated resorts such as the Marina Bay Sand which can become a potential location for an opening of a coffee house. There will be a write up of the corporation’s history as it is important and crucial to understand the obstacles faced by the founder/s of the corporation and how it has transformed over the years. Information gathered was mainly through online research.Online references will be found on the reference section at the end of this report. II. What is Starbucks Corporation and its Subsidiaries Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is also the largest coffeehouse company in the world. The corporation has a total of 17,018 stores as of July 3 2011 in 50 countries. Starbucks not only sells a variety of brewed coffee espresso based drinks but also non-caffeine beverages, sandwiches, pastries and items such as Starbucks related mugs, tumblers and key chains. Many of the corporation’s product are seasonal or specific to the locality of the store for example Starbucks Singapore Mugs are being sold in the Starbucks Singapore outlets. Starbucks Corporation is also committed in being environmental friendly for example in 2008, Starbucks Corporation

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